The Product Coalition
FEBRUARY 2, 2019
There are certain books that are required reading for product managers. Eric Reis’ The Lean Startup and Marty Cagan’s Inspired both come to mind. They’re great books with lots of useful techniques and important ideas. Lately, however, the fact that these books are popular and useful has struck me as rather odd. If you take a step back from these books?
The Product Coalition
FEBRUARY 2, 2019
The ‘Hook Framework’ for Product Management?—?GooglePay Example I recently came across the ‘Hook Framework’ conceptualized by Nir Eyal . It is an interesting framework that I think will be quite useful for a product manager when building a new product or when improving an existing product. There are a lot of frameworks that we chance upon every day so when reading up on any new framework, I tend to analyse if it has been/could have been used already in an existing product to gauge its effectiven
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