Acquisition, Engagement, Retention: How to Drive SaaS Growth
Userpilot
MAY 24, 2022
Customer acquisition, engagement, retention are essential ingredients for growing a SaaS company. It’s literally impossible to succeed without scoring decent points on all three metrics. This article throws light on what each of these metrics means, why they’re important, and how you can improve them for your SaaS. TL;DR. From buying to post-purchase, there are five customer lifecycle stages: Acquisition, Activation, Retention , Referrals, and Revenue.
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