Product Management University

NOVEMBER 14, 2022

The easiest way to think of product marketing vs. portfolio marketing is the age-old motto, the whole is greater than the sum of the parts. Your portfolio has more market and customer value than the sum of the products. What is Product Marketing? In B2B, product marketing is focused on articulating the value of individual products. The intent is to describe how those products make individual users quantifiably better at their job in ways that have strategic value to the customer organization.

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Marketing Product Marketing Reporting Tools Healthcare 147

Mind the Product

NOVEMBER 14, 2022

In his keynote session at #mtpcon London 2022, Martin Eriksson, Product Partner at EQT Ventures, co-founder of Mind The Product and co-author of Product Leadership: How Top Product Managers Launch Great Products and Build Successful Teams, discusses how clearly articulated Product Principles can result in strategy-informed decision-making. [.] Read more » The post Make better decisions faster by Martin Eriksson appeared first on Mind the Product.

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Leadership Strategy Information Product Management 162

The Product Coalition

NOVEMBER 14, 2022

Vision requires strategy. Strategy requires execution. Execution requires delivery. A lesson I’ve learned the hard way is that vision, strategy and execution don’t matter if your organisation isn’t effective in delivery. As Product Managers, it’s our job to live in the future and understand where our products need to be, then have the plan to get them there.

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Product Management Product Manager Vision Management 129

Product Innovation Educators

NOVEMBER 14, 2022

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. Joining us is a co-founder who got his product to #1 Product of the Day, #1 Product of the Week, and a finalist for Product of the Year on Product Hunt. That’s a lot of attention. His name is Ken Babcock, and he is the Co-founder and CEO of Tango.

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Product launches Development Team Review Technical Review Customer Feedback 94

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

Customer Experience

The Product Coalition

NOVEMBER 14, 2022

Everyone gets caught up in the black hole, which sucks in their energy like light on the event horizon, till there’s nothing left. Only… Continue reading on Product Coalition ».

Product Management 110

Product Management Product Manager Events Management 110

The Product Coalition

NOVEMBER 14, 2022

The answer might surprise you. Continue reading on Product Coalition ».

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Product Management Product Manager Management Management 144

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Most things we do are motivated by the desire to return a favor or invest in people for future returns. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers.

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Feedback Software Research Software Marketing User Testing 98

Agile Velocity

NOVEMBER 14, 2022

We had so much fun at Keep Austin Agile this week! We hosted Agile City Limits with a special guest-star appearance from Mathew McCut-out. Some might say it was alright alright alright…. At Agile Velocity, we focus on business outcomes over practices. From our experience, transformations are most successful when aligned around a compelling purpose for change tied to what business outcome(s) you want to achieve by implementing Agile.

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Agile Customer Satisfaction Customer Experience Events 94

Userpilot

NOVEMBER 14, 2022

When businesses think of SEO, they often think of blogs, keywords, and ranking. But SEO can provide so much more than that. But how exactly? SEO can help you see market trends, providing incredible value to your business. And this is especially helpful when choosing a niche. But choosing a niche is one of the hardest challenges growing businesses face.

User Testing 98

User Testing Data Visualization Research Software Customer Experience 98

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

Product Management

Dragonboat

NOVEMBER 14, 2022

This post is part of a series recapping — The CPO Series — 12 webinars in which successful CPOs share their unique insights and experiences on all aspects of CPO craft, from leading product org to working with the board to tips for CPOs to drive impact quickly. A common misconception around portfolio management is […]. The post The 4 Types of Bets Every Product Portfolio Needs appeared first on Dragonboat.

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Webinar Management Management 86

The Accidental Product Manager

NOVEMBER 14, 2022

Waste Management product managers are dealing with a lot of change Image Credit: eltpics. The product managers over at Waste Management have always had a lot to deal with. People generally don’t do all that good of a job of recycling what they use and this can make it difficult to create a profitable business based on reusing what people have thrown away.

Customer Experience 65

Customer Experience Product Management Product Manager Data Visualization 65

Userpilot

NOVEMBER 14, 2022

Why is using data important? How can product managers use data to prioritize initiatives that really fuel growth? These are only a couple of the questions that Claudiu Murariu, the CEO and Co-Founder of InnerTrends , covered in his presentation at the 2022 Product Drive Summit. Would you like to learn more? Let’s jump right in! TL;DR. We generally divide teams into those that use data to make decisions and those that don’t.

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Data Visualization Research Software User Testing Feedback Software 52

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? Are you getting the most out of your existing customer base? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. However, at some point, the cost per customer acquisition starts rising, and churn rates skyrocket.

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Feedback Software Analytic Tools Customer Experience User Testing 98

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

Product launches

Userpilot

NOVEMBER 14, 2022

Are you wondering what behavioral product management is? Or how behavioral product managers are different from traditional product managers ? If so, you’re in the right place as these are some of the questions we’re exploring in the article! Are you ready to dive in? TL;DR. Behavioral product management (BPM) leverages what we know about human psychology and product usage data to design products that deliver positive user value.

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Data Visualization Analytic Tools Feedback Software Onboarding KPIs 97