Fri.May 13, 2022

How to make product decisions with transparency and trust by Ellen Gottesdierner

Mind the Product

Healthy product decision-making is a sign of a healthy product team. In this ProductTank London talk, product coach Ellen Gottesdierner highlights some of the dysfunctions around decision making and offers ways to overcome them. [.]

How Ellevest Empowers Women to Step Into Their Financial Power

The Product Coalition

According to Vera Behr, Fmr Director of Product Management at Ellevest Continue reading on Product Coalition ». product-management investing fintech women-in-tech ellevest

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What is the customer journey?

Inside Intercom

A customer journey can be defined as the interactions a customer has with your brand from the very first time they engage with you to the point of purchase.

Growth Product Management: What You Need to Know

The Product Coalition

Growth product managers are now a mainstay of Silicon Valley, but what do they do, how do they work, and what value do they bring? Find… Continue reading on Product Coalition ». product growth growth-mindset growth-product-manager product-management

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

Time Blocking: Supercharge your productivity right in your calendar

Bryce York

Time blocking is a deceptively simple strategy for taking control of your time and managing your productivity. The default approach most people take is to complete their non-meeting work at whatever time isn’t scheduled as meetings – often by someone else.

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More Trending

The dribbblisation of design

NextBigWhat

[link]. There are divergent things happening in the product and interaction design community. On one hand, we have some amazing pieces of writing from the likes of Ryan Singer and Julie Zhuo, moving our craft forward. On the other hand, we have a growing number of people posting and discussing their work on Dribbble, the aggregated results of which are moving our craft backwards. Product Management

What is a marketing campaign?

Inside Intercom

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . There are many different types of marketing approaches that can be incorporated into a marketing campaign. Examples include: .

The value of customer experience: A Netflix study

TryMyUI

As a usability testing platform, we obviously focus on user experience and how it impacts your business and conversion rates on your website or mobile app. However, user experience is not the only factor that impacts business.

What is customer lifetime value?

Inside Intercom

Customer lifetime value (CLV, also known as CLTV), represents the total estimated amount a customer is expected to spend on your products or services over the course of their lifetime. To estimate CLV, you must first assign a specific value to each of your customers.

Knowing What Products Not to Build: A Case Study With NBC Universal

Knowing what not to build is just as important as what to build when it comes to product development. Learn how NBC Universal saved millions by knowing what not to build and created a more cohesive customer experience with Feedback Loop.

4 principles for optimizing the structure of your product organization

ProductBoard

You have your product vision and roadmap — but do you have the right groupings of people to actually execute your plan? And will that structure stay the same months (or even years) down the road? Every product leader inevitably faces these questions as their organization grows and changes.

What is workforce engagement management (WEM)?

Inside Intercom

Workforce engagement management refers to the technology that companies use to increase engagement among their customer service employees. This includes employee training tools, tools that monitor employee interactions with customers, and tools or strategies that motivate employees.

What is customer service?

Inside Intercom

Customer service is the ongoing support provided to a customer throughout the entire customer journey. . You could argue that what constitutes a good customer service experience can vary by customer and industry, but there’s no denying that people’s expectations are higher than ever. .

What is CSAT?

Inside Intercom

CSAT is short for customer satisfaction. It measures how satisfied customers are with your company, its products and services, and its people. What is a customer satisfaction survey? It’s important to understand your customers’ likes and dislikes, especially as they relate to your business.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

What is a net promoter score (NPS)?

Inside Intercom

Few things are as valuable in life or in business as a good reputation. It’s what we all strive for, but how do you ever really know what customers think of you? . Fortunately, there’s a way to quantify a company’s reputation through a net promoter score (NPS). .

What is lifecycle marketing?

Inside Intercom

The process of guiding a customer through the marketing funnel, from the first engagement as a prospect all the way to the point when a customer becomes a brand advocate, is called lifecycle marketing. .

What is a call center?

Inside Intercom

In every business and industry, customers will have questions or need support before, during, and after a sale.

What is a help desk?

Inside Intercom

A help desk is a centralized department or group within a company – or in some cases an automated tool or software – that answers employee or customer questions, and helps to troubleshoot issues as they come up. .

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

What is lead generation?

Inside Intercom

Lead generation uses marketing to generate interest for a company’s products and services, turning a lead into a prospect and nurturing them down the marketing funnel.

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What is a marketing funnel?

Inside Intercom

A marketing funnel is a model that visualizes the path customers take from becoming aware of a product or service to purchasing it. In short, it shows the process for turning leads into customers from a marketing perspective.