“We Don’t Run AB-Tests Any more.”
Why People Abandon the Most Important Tool in Product Development
Published in
4 min readMay 10, 2021
AB-Testing can be frustrating. You put your allegedly revolutionary idea out in the wild, only to see that it doesn’t make any difference. And maybe you had the same experience with the last five experiments you ran.
“We don’t run AB-Tests any more, because…
