Sachin Rekhi
AUGUST 7, 2019
Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product.
ProductBoard
AUGUST 7, 2019
Written by Nils Davis, product management consultant and author, for our ebook, The Path to Product Excellence: Stories and Advice From the Field. Your goal is not to create a product — it’s to create customers, lots of them. Products are successful for one basic reason: they fulfill a need or solve a problem better than the alternatives, a problem which people will pay to solve, no exceptions.
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Userzoom
AUGUST 7, 2019
Every project we do at Natural Interaction starts with discovery. This phase is probably my favourite because it’s about gathering evidence. Like Sherlock Holmes, we go about finding the information we need to solve our client’s problem. We meet with the key stakeholders to workshop and ask questions, and we speak to users about what they expect that thing to do.
bpma ProductHub
AUGUST 7, 2019
by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. When I ask them to define “more strategic,” a handful of themes have consistently emerged. 1.
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Intercom, Inc.
AUGUST 7, 2019
A great onboarding experience is one that proves to new users that your product will help them do the job that they want. To put it another way, the ideal onboarding experience is a short, easy and frictionless path to finding value. Of course, many products have unavoidable complexity. If getting started with your product requires new users to install software, invite colleagues or message customers, then the path to value may not seem as short or straightforward.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
nulab
AUGUST 7, 2019
As the use of smartphones rises globally, apps continue to be big business. But there’s a lot of competition out there, and users’ expectations are higher than ever. They want something that not only functions seamlessly but an experience that looks good and is a pleasure to use. According to one 2018 study, apps get deleted in 5.8 days after they’re last used.
Bain Public
AUGUST 7, 2019
(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, will be leading an expert workshop in collaboration with OSMO, to the 5 finalists of L’Oreal Canada’s corporate accelerator program. Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy. With this, he has identified an actionable process that enables him to offer concrete messages about product management and operations.
Mind the Product
AUGUST 7, 2019
We’re taking a short break from releasing new episodes for the month of August. We’ll be back with new interviews in September. But don’t despair! We’ve asked a few friends to pick some of their favorite episodes to re-broadcast in the meantime. This week’s pick comes from our co-host, Lily Smith. Lily’s Pick. I think, by now, we all know that product management is hard.
Michael J. Fordham
AUGUST 7, 2019
Thanks for sharing those, I will take a look!
Speaker: Scott Sehlhorst
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
BrainStation Product Management
AUGUST 7, 2019
Lifelong education is a reality for Product Managers – in fact, BrainStation’s 2019 Digital Skills Survey found that more than 66 percent of product professionals participate in workshops, online courses, and in-person courses to stay on top of a profession that keeps changing. But there’s another potential source of valuable information and inspiration that no product pro should ignore: podcasts.
Product Management University
AUGUST 7, 2019
Learn How to Groom Value-Based Product Backlogs From a Single Strategic Roadmap. Atlanta, GA – Proficientz announced today that it will host a Strategic Portfolio Roadmapping Workshop in Atlanta on September 5th, 2019. The objective of the workshop is to help B2B companies deliver solutions with greater strategic value by aligning priorities across all products to a common set of customer business goals, strategic priorities and success metrics.
BrainStation Product Management
AUGUST 7, 2019
Lifelong education is a reality for Product Managers – in fact, BrainStation’s 2019 Digital Skills Survey found that more than 66 percent of product professionals participate in workshops, online courses, and in-person courses to stay on top of a profession that keeps changing. But there’s another potential source of valuable information and inspiration that no product pro should ignore: podcasts.
Userpilot
AUGUST 7, 2019
Customer Success is the sexy new topic in the SaaS & Software industry. We’re here to give you a detailed understanding of customer success best practices. To be a fast-growing company, you don’t just need to grow your sales and month-on-month MRR. Another important aspect of growth is your ability to retain and renew your existing customers.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
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