Thu.Jun 21, 2018

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User Stories Aren?t Enough

Clever PM

It’s commonly accepted nowadays that we use user stories or some variation on them to communicate our “product requirements” to development teams (job stories, jobs to be done, scenarios, etc). And while this is certainly an improvement over some of the bad, old Big Up-Front Requirements (BUFR) methods that were used many moons ago, they’re […].

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How to Apply Lateral Leadership in Agile Environments by Tim Herbig

Mind the Product

Lateral leadership describes the art of efficiently influencing others around you without formal authority. It is essential for succeeding in the implicit leadership position that product managers find themselves in. In this talk from this year’s MTP Engage in Hamburg, I share some advice on how product people can use lateral leadership in managing agile teams.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. How can you capture, qualify and convert the right leads for your business while working within your means? Max Altschuler has made a career seeking out efficiencies in sales – hacks, as he calls them – and sharing them with the wider SaaS and sales community.

Outbound 183
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The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups

Andrew Chen

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever. Let’s not mix up correlation with causation! If this seems contrarian to you, it’s because there’s a vast ecosystem of consultants, agencies, and other middlemen who are highly incentivized to have you spend $ and effort on non-ROI/non-performant activities.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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Starbucks Raises Prices ? Good or Bad Decision?

Pragmatic Marketing

Recently, Starbucks raised prices on its coffee. The company said it raised the price of a tall (small) by 10 to 20 cents, or in the ballpark of 5% to 10% of the original price. What will happen? Obviously, Starbucks has to trade off the additional profit per cup of coffee against the possibility of selling fewer cups of coffee. Let’s assume the average price increase was 15 cents on a $2 cup of coffee, or 7.5%.

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Starbucks Raises Prices ? Good or Bad Decision?

Pragmatic Marketing

Recently, Starbucks raised prices on its coffee. The company said it raised the price of a tall (small) by 10 to 20 cents, or in the ballpark of 5% to 10% of the original price. What will happen? Obviously, Starbucks has to trade off the additional profit per cup of coffee against the possibility of selling fewer cups of coffee. Let’s assume the average price increase was 15 cents on a $2 cup of coffee, or 7.5%.

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Can a Product Manager Interview Predict Success?

ProductCraft Debates

In the last few weeks, we’ve been hearing a lot about the supposed futility of job interviews, after the perennial article on the subject made the rounds on Slack channels the world over. If you’ve recently tried to hire anyone for your team, you’ve probably sat through a whole slew of interviews, which has made this. The post Can a Product Manager Interview Predict Success?

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[Podcast] Learn How Marketing, Services, and Customer Success is Helping Sales

TSIA

At TSW San Diego 2018, I was interviewed for the Voice of Value podcast by Ecosystems , which aims to help Sales and Marketing leaders sell more effectively by making their value clear. The podcast host, founder and CEO of Ecosystems, Chad Quinn, asked me to share my insights on the transformation taking place within the roles of Sales and Services and how they’re working together to land and retain customers, which aligned perfectly with our conference theme of “Blending Service and

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Technographics - The Next Big Thing For Every Data Driven Marketer

DemandMatrix

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. It is not uncommon for today’s marketer to make generous use of data science to draw more from behavioral data. There have always been different data types to influence a B2B marketer’s future marketing strategies. But with so many marketers already using data analytics to power their campaigns, is it wise for B2B marketers to keep relying on the same parameters to understand more about their

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Local sales-software firm plans expansion with $2.1 million funding

Innovatemap

Costello, a local maker of sales-management software, has raised $2.1 million in seed money in its second fund-raising round, bringing the.

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Technographics- The Next Big Thing for Every Data-driven Marketer

DemandMatrix

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. It is not uncommon for today’s marketer to make generous use of data science to draw more from behavioral data. There have always been different data types to influence a B2B marketer’s future marketing strategies. But with so many marketers already using data analytics to power their campaigns, is it wise for B2B marketers to keep relying on the same parameters to understand more about their

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What are ?leading questions? in UX tests and how can you avoid them?

Userzoom

A guide to leading questions, with advice on how you can be mindful of your phrasing and avoid wording pitfalls that can cloud your UX test. What are leading questions? In social science research, a leading question encourages a person to give a particular answer. Leading questions are not ideal for research because they introduce bias and influence the way participants respond.