Mon.Dec 02, 2019

How To Position a Product


Updated December, 2019. Stand out from the crowd and reap the rewards. Product positioning is an important part of a product marketing strategy.

10 Resources to Improve Your Customer Retention Strategy


Bookmark this collection of resources all about customer retention and stop churn in its tracks. Customer retention is one of the biggest metrics in SaaS and a key component in any SaaS company’s strategy. Cultivating a high retention rate will set you up for long-term success.

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Reorganizing Product Teams

Mironov Consulting

At workshops for product leaders, we often discuss different approaches to implementing major organizational changes within product management teams and adjacent groups (e.g. Engineering). Not surprisingly, the general answer is “it depends ” on lots of factors.

Product Teams at Scale by Mladen Rangelov

Mind the Product

Scaling requires reinvention and in this ProductTank Toronto talk, senior product manager at Flipp , Mladen Rangelov, tells us how product managers can scale effective teams. He takes us through: How a product manager can help. Team operating modes. Watch the video to see Mladen’s talk in full.

From Build to Buy: The Path to Better Analytics for Your Application

Speaker: Ardeshir Ghanbarzadeh, Senior Product Marketing Manager, Logi Analytics

Making the transition from building your analytics in-house to investing in a third-party embedded solution can be complicated.Watch this webinar with Ardeshir Ghanbarzadeh, Senior Product Marketing Manager at Logi Analytics, for tips on making the transition as smooth as possible, and getting on the right path to better analytics for your app!

The Best Customer Success Tools for 2020 and Beyond


Customer success has gone from strength to strength in recent years. More and more SaaS companies are starting to realize how important it is, and so they’re investing more time and effort into it. With that in mind, we thought we’d take a look at the best customer success tools.

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Communicating User Research Findings Amidst Resistance: How to Navigate a Disconnect Between UX Researchers and Stakeholders


Joey Mangini explains how to present findings to hesitant or resistant stakeholders, improve communication between parties, and set the right expectations for stakeholders

Product Managers Race To Provide One-Day Delivery

The Accidental Product Manager

Customers will buy from the company that can deliver their package the next day Image Credit: Matthew Peoples. As product managers, we all spend our time trying to better understand what our customers really want. This can be a tricky thing to do.

Podcast: How Product Managers Can Work Effectively With Data Scientists

Mironov Consulting

Felicia Anderson and I joined Chad McAllister on his Everyday innovator podcast for a discussion of How product managers can work effectively with data scientists. We touched on a range of issues including: Bringing data science and product management together, across team/organizational boundaries.

Why Google delays indexing Javascript content and what you can do to deal with it


While Google may be getting better at indexing Javascript content, it turns out that it still takes quite a while in some cases.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

Found in translation: How multilingual support helps you scale customer experiences

Inside Intercom

For online businesses, our customers can come from any part of the world and at any time. How do you ensure a great customer experience globally without adding a ton of headcount? In the United States alone, roughly 20% of the population doesn’t speak English at home.

Should You Still Use Pop-Ups?

AB Tasty

Perhaps understandably, pop-ups have gotten a bad rep. Inopportune, frustrating, invasive.this begs the question: Should we still use them? This article was originally posted on AB Tasty as Should You Still Use Pop-Ups? Conversion Optimization User Experience

TEI 258: How product managers can work effectively with data scientists – with Felicia Anderson & Rich Mironov

Product Innovation Educators

Be prepared for the intersection of data science and product management. Organizations are developing robust data science capabilities, adding the role of “data scientist” to their ranks.

What we shipped: 10 new features and updates to make using Intercom even easier

Inside Intercom

Over the past few months, we have been hard at work updating and creating new features that make Intercom even more effective for everyone. From new navigation features and refreshed product names to several brand new apps, there’s definitely something for everyone.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

The Accidental and Deliberate Growth of Shopify

Business of Software Conference

The Accidental and Deliberate Growth of Shopify. Shopify is now a $39 billion market cap business listed on the New York Stock Exchange and on the dreaded, ‘Black Friday’ this year, Shopify merchants made over $900 million worth of sales.

The Accidental and Deliberate Growth of Shopify

Business of Software Conference

The Accidental and Deliberate Growth of Shopify. Shopify is now a $39 billion market cap business listed on the New York Stock Exchange and on the dreaded, ‘Black Friday’ this year, Shopify merchants made over $900 million worth of sales. In a recent interview with , Tobi Lutke, the founder and CEO, shared some of the things that made him change his view of the business from a lifestyle business, to one that became venture funded and then listed on the public markets.