Mon.Dec 02, 2019

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How To Position a Product

BrainMates

Updated December, 2019. Stand out from the crowd and reap the rewards. Product positioning is an important part of a product marketing strategy. It helps buyers and users understand where a product ‘fits’ in terms of what it offers and how it compares with competing products so that they can select the product that will best serve their needs. Simple example: think of a major car manufacturer like Toyota.

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10 Resources to Improve Your Customer Retention Strategy

Gainsight

Bookmark this collection of resources all about customer retention and stop churn in its tracks. Customer retention is one of the biggest metrics in SaaS and a key component in any SaaS company’s strategy. Cultivating a high retention rate will set you up for long-term success. Here are 10 articles and webinars that focus on the foundational aspects of customer retention and best practices to create a best-in-class customer retention strategy.

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Reorganizing Product Teams

Mironov Consulting

At workshops for product leaders, we often discuss different approaches to implementing major organizational changes within product management teams and adjacent groups (e.g. Engineering). Not surprisingly, the general answer is “it depends ” on lots of factors. But worth recapping some of the choices and their implications. First, a nod to Saeed Khan , who points out that there is no universal, perfect organizational model across all product teams and all situations.

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Product Teams at Scale by Mladen Rangelov

Mind the Product

Scaling requires reinvention and in this ProductTank Toronto talk, senior product manager at Flipp , Mladen Rangelov, tells us how product managers can scale effective teams. He takes us through: How a product manager can help. Team operating modes. Watch the video to see Mladen’s talk in full. Or read on for an overview of his key points. How a product manager can help.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Found in translation: How multilingual support helps you scale customer experiences

Intercom, Inc.

For online businesses, our customers can come from any part of the world and at any time. How do you ensure a great customer experience globally without adding a ton of headcount? In the United States alone, roughly 20% of the population doesn’t speak English at home. Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strateg

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The Best Customer Success Tools for 2020 and Beyond

Userpilot

Customer success has gone from strength to strength in recent years. More and more SaaS companies are starting to realize how important it is, and so they’re investing more time and effort into it. With that in mind, we thought we’d take a look at the best customer success tools. With 2020 fast approaching, now’s the perfect time to make sure you’re using the right tools for the job.

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Benefits and Challenges of Remote Teams and Employees

The Product Coalition

Irrespective of how common remote working has become (as of 2019, 66% of companies allow remote work and 16% of them are fully remote)… Continue reading on ProductCoalition.com ».

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Podcast: How Product Managers Can Work Effectively With Data Scientists

Mironov Consulting

Felicia Anderson and I joined Chad McAllister on his Everyday innovator podcast for a discussion of How product managers can work effectively with data scientists. We touched on a range of issues including: Bringing data science and product management together, across team/organizational boundaries. Product management’s need to provide much deeper context than on traditional software projects.

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Why Google delays indexing Javascript content and what you can do to deal with it

NextBigWhat

While Google may be getting better at indexing Javascript content, it turns out that it still takes quite a while in some cases. In this article on SEJournal, Tomek Rudzki presents eye-opening data on the average time Googlebot needs to index JS content on high profile sites by studying the sitemap for changes and suggests some steps you can take to deal with it.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Should You Still Use Pop-Ups?

AB Tasty

Perhaps understandably, pop-ups have gotten a bad rep. Inopportune, frustrating, invasive.this begs the question: Should we still use them? This article was originally posted on AB Tasty as Should You Still Use Pop-Ups?

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An In-depth Guide to Product Roadmaps - Software, Templates, and Examples

airfocus

A product roadmap is a tool to help you lay out the strategic direction of your product over time. Here's a guide to everything you need to know them.

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TEI 258: How product managers can work effectively with data scientists – with Felicia Anderson & Rich Mironov

Product Innovation Educators

Be prepared for the intersection of data science and product management. Organizations are developing robust data science capabilities, adding the role of “data scientist” to their ranks. As the importance of data science increases in organizational strategy analysis and operations, it is also impacting product management. Product managers are being asked to work with data scientists.

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The Accidental and Deliberate Growth of Shopify

Business of Software Conference

The Accidental and Deliberate Growth of Shopify. Shopify is now a $39 billion market cap business listed on the New York Stock Exchange and on the dreaded, ‘Black Friday’ this year, Shopify merchants made over $900 million worth of sales. In a recent interview with Underscore.vc , Tobi Lutke, the founder and CEO, shared some of the things that made him change his view of the business from a lifestyle business, to one that became venture funded and then listed on the public markets.

Events 10
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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Product Managers Race To Provide One-Day Delivery

The Accidental Product Manager

Customers will buy from the company that can deliver their package the next day Image Credit: Matthew Peoples. As product managers, we all spend our time trying to better understand what our customers really want. This can be a tricky thing to do. We need to understand what motivates our customers in order to better understand how we can provide them with the products that they will be willing to buy.

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The Accidental and Deliberate Growth of Shopify

Business of Software Conference

The Accidental and Deliberate Growth of Shopify. Shopify is now a $39 billion market cap business listed on the New York Stock Exchange and on the dreaded, ‘Black Friday’ this year, Shopify merchants made over $900 million worth of sales. In a recent interview with Underscore.vc , Tobi Lutke, the founder and CEO, shared some of the things that made him change his view of the business from a lifestyle business, to one that became venture funded and then listed on the public markets.

Events 8
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What we shipped: 10 new features and updates to make using Intercom even easier

Intercom, Inc.

Over the past few months, we have been hard at work updating and creating new features that make Intercom even more effective for everyone. From new navigation features and refreshed product names to several brand new apps, there’s definitely something for everyone. Let’s take a look at some of the top releases of the past few months. Introducing Outbound.