Who is more customer-centric: B2C product managers or B2B product managers?
Product Management Unpacked
SEPTEMBER 23, 2020
A recent report by Pendo.io finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Understanding, championing and prioritizing customer needs and wants is critical to a product manager’s role. Traditionally, B2C companies have been perceived as more adept at putting their customers first, and as a result, are often seen as more customer-centric.
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