Wed.Sep 23, 2020

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Who is more customer-centric: B2C product managers or B2B product managers?

Product Management Unpacked

A recent report by Pendo.io finds interesting differences between how B2B (business-to-business) and B2C (business-to-consumer) product managers approach product management, especially as it relates to customer research. Understanding, championing and prioritizing customer needs and wants is critical to a product manager’s role. Traditionally, B2C companies have been perceived as more adept at putting their customers first, and as a result, are often seen as more customer-centric.

B2C 190
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Designing Series: How we built our customer messaging orchestration tool

Intercom, Inc.

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Series is a visual campaign builder with a very flexible and interactive design – you can easily build out sophisticated customer journeys using the intuitive drag-and-drop interface, making your customer engagement campaigns much more powerful and effective. “Series is so intuitive that it feels natural and obvious – and yet, the design was not inevitable at all” Indeed, Series is

Messaging 232
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Evaluate your own Product Mindset using these 4 elements

The Product Coalition

Start asking the courageous question: “What would I have to do differently to excel at change?” Learn how one org did it & how you can too. Continue reading on Product Coalition ».

Agile 170
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Common Product Development Mistakes and How To Avoid Them All: A Case Study

Mind the Product

In this case study, CPO Ashley Fidler lays bare a catalogue of common errors made by her and her team when launching a cybersecurity software product. Read on for her honest analysis of the experience and to discover what happens when you combine ideas that are too early for the market, poor customer understanding, a [.]. Read More. The post Common Product Development Mistakes and How To Avoid Them All: A Case Study appeared first on Mind the Product.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Website Localization vs Translation: Fundamentals You Can’t Skip

The Product Coalition

There are 195 countries in the world, and each country has its own unique version of language. Add to that the fact that there are more than 4.5 billion daily internet users and every user would prefer to read the content in their own language. In fact, 72% of users spend time on the websites in their own language and 72.4% are more likely to buy from a website that offers them information in their native language.

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3 Steps to Power-Up your Product Game

The Product Coalition

Discovery is the new knowing. Value is an assumption until you have evidence. Developing without discovery is waste. Continue reading on Product Coalition ».

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Backlog named SaaS Awards finalist

Nulab

We at Nulab are proud to announce that Backlog was nominated and selected as a finalist in the 2020 Software-as-a-Service Awards! We are so proud to be a finalist in the “Best Project Management” category — our customers continually see our hard work, and this year, so did the SaaS Awards panel. The panel was comprised of top industry experts from the technical, business, academic, and marketing expertise spheres.

Naming 61
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Product Love Podcast: Todd Olson, CEO of Pendo

ProductCraft

Product Love · Todd Olson, CEO of Pendo: The Product-Led Organization This week on Product Love, I sat down with my good friend (who also happens to be the co-founder and CEO of Pendo), Todd Olson. And as of today, he’s also an author. His book, The Product-Led Organization, is now available, and the core. Read more » The post Product Love Podcast: Todd Olson, CEO of Pendo appeared first on ProductCraft by Pendo.

Books 59
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7 practices to master to excel as a Product Leader

BrainMates

Up until now, Product Leaders have had to rely on the approaches and frameworks designed specifically for Product Managers or use generic leadership practices which don’t necessarily cover the unique leadership challenges Product Leaders experience. We have developed a new leadership model – the Product Adaptive Leadership Model (PALM) that offers a path for Product Leaders to examine their current practices, apply new ways of solving problems, and improve their Product Leadership performance.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Backlog named SaaS Awards finalist

Nulab

We at Nulab are proud to announce that Backlog was nominated and selected as a finalist in the 2020 Software-as-a-Service Awards! We are so proud to be a finalist in the “Best Project Management” category — our customers continually see our hard work, and this year, so did the SaaS Awards panel. The panel was comprised of top industry experts from the technical, business, academic, and marketing expertise spheres.

Naming 52
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ONE THING on Product (Mona Lisa)

Product Culture

"The Mona Lisa has a huge social media presence. Her picture is everywhere. But she doesn’t tweet. She’s big on social media because she’s an icon, but she’s not an icon because she’s big on social media." That's marketing guru Seth Godin. Becoming an icon is a tall order, both in art and product. How does your organization balance product and marketing?