The Simple, 3-Step Communication Model That Makes Product Managers More Persuasive and Effective

Michael H. Goitein
Product Coalition
Published in
6 min readFeb 1, 2022

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Photo by Jonathan Borba from Pexels

A product manager’s most valuable skill: Persuading people effectively.

But no one teaches you how to do this, and no one helps you understand where your persuasion skills may be off and how to get back on track. Without the ability to influence stakeholders, the team, and customers, it’s simply…

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Aligning Strategy, Product & Lean/Agile Delivery for maximum value | Enterprise Agile, OKRs & Product Coach at @keybank | https://michaelgoitein.substack.com/