Learn and Measure Before You Build: Using JTBD to Improve The Build-Measure-Learn Feedback Loop
Published in
7 min readMar 2, 2018
You can use Jobs-to-be-Done to learn from your customers and measure a new product idea before building anything.
The Build-Measure-Learn Feedback Loop is a core tenet of the lean startup methodology, popularized by Eric Ries. The main argument is spending too much time behind closed doors, chasing down…
