Customers, Internal Delivery, and Trust
Johanna Rothman
FEBRUARY 12, 2019
Your customers can't take your product more often than once or twice a year. Because the product doesn't need to leave the building, the teams don't release internally. Nor do the teams demo on a regular basis. The teams miss the feedback loops so critical for an agile approach. Their agile transformation falls apart. Rethink Your Definition of Customer.
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