How Squarespace Addressed its Hidden ‘Pro User’ Customer Segments

How the Website Building Company, Squarespace Developed a Winning Strategy to Build Products for Product Builders

Tremis Skeete
Product Coalition
Published in
5 min readFeb 16, 2022

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Source: https://laurentaylar.com/portfolio

Matthew Zito is director of product management at DIY website builder Squarespace, a business whose mission is to make beautiful products to help people with…

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