Mon.Jun 24, 2019

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Product managers should not build the roadmap. The product team should.

Intercom, Inc.

Roadmap 223
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Want to be a More Effective Product Manager? Interview Your Customers

Mind the Product

Even the most creative product manager in the world would do well to get direct input from their customers now and again. Interviewing your customers is the best way to keep track of the market. Often, your customers will tell you things you haven’t even thought about. They are also likely to tell you some things you know, but they may frame them in ways you’ve never thought of before.

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Anchoring Bias and Its Effects on Decision-Making

AB Tasty

Understand how to use and apply the Anchoring Bias to your pricing strategies on the web, for higher conversion rates. This article was originally posted on AB Tasty as Anchoring Bias and Its Effects on Decision-Making.

Article 75
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Can Product Managers Save “American Idol”?

The Accidental Product Manager

Can American Idol be brought back from the dead? Image Credit: alogou1775. So who among us has not heard about the famous TV show “American Idol”? This is the show where anyone can try out to be on the show and the best singers are then selected to compete in a multi-week competition in which one of them will eventually be crowned the “American Idol” and potentially get a lucrative recording contract.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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These Seven Emotions Aren't Deadly — They're Your Secret Career Superpowers

First Round Review

It's time to do away with the myth that emotions don't belong in the workplace. With hilarious, relatable illustrations, Liz Fosslien shares how you can tap into anxiety, envy and other "deadly" emotions to boost your career and well-being.

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6 Secrets of Improving Customer Experience with Customer-Centric Copywriting

Usersnap

Customers today want more from brands. They look beyond the products and, recently, the focus on customer experience has become more accentuated. Writing catchy copies for your marketing campaigns to grab the attention of your consumers is definitely important. But many marketers have forgotten about writing copies to improve customer experience. Today, in a highly competitive business environment, the quality of the products is usually similarly amazing.

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TEI 235: Better decision-making for product managers using the 11 Laws of Trading – with Agustin Lebron

Product Innovation Educators

Trading and product management decision-making are more alike than you might think. Decision-making is part of every product manager’s toolkit. Think about what it would mean to have effective guidelines or laws for better decision-making. You could make simple decisions more quickly and decisively. You could have a more solid defense and reasoning for complicated decisions.

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The Art of Developing Your Launch Strategy

Actuation Consulting

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. Great success demands careful planning. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase.

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Mary Meeker Internet Trends 2019 vs 2002

DevelopmentCorporate

Mary Meeker from Bond Capital is the undisputed leader in using big data to describe and analyze the major trends in the tech industry. She has published a renowned annual research report since 2001. Take a look at her analysis from 2019 and her 2002 report. The differences and trends are fascinating. The post Mary Meeker Internet Trends 2019 vs 2002 appeared first on Development Corporate.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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The Ultimate 9 Step Strategy For Building Cloud Applications

Arkenea

Cloud Computing is certainly the rage these days. More and more businesses are taking off from the ground and are increasingly hosted in the cloud. With cloud computing reshaping the development landscape, understanding the basics of designing and building cloud application architecture becomes quite important for all business organizations. Whether you are shifting your existing […].

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Dear Strategy: 089 Embracing The Future While Respecting The Past

Dear Strategy

Dear Strategy: “How do I turn a disruptive threat into an opportunity – with a focus on turning the mindset of the company around from arrogance and defensiveness to embracing and taking action?”. . First, a few opening observations: Arrogance and defensiveness – these are the hallmark characteristics of successful companies that refuse to believe the world is changing around them.

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Whatsapp APIs: Making The Most Of It (Notes from Goibibo)

NextBigWhat

Building a great conversational experience using Whatsapp APIs still remains somewhat obscure knowledge. How do you go about acquiring it? How do you use it smartly? What are the technical intricacies one must keep in mind? Keeping in mind that WhatsApp does not provide CTAs (i.e. buttons) – how do you go ahead and create […] More. The post Whatsapp APIs: Making The Most Of It (Notes from Goibibo) appeared first on NextBigWhat.

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Embedding YouTube Videos in Android Applications

Atomic Spin PM

YouTube is the largest video sharing platform in the world, so it makes sense to include its videos in a mobile app. In this article, I’m going to cover how to add them to your Android application using YouTube’s official API. For the sake of this tutorial, we are going to start with an empty activity template, Kotlin , and a minimum API level of 6.0 in Android Studio.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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M&A Integration War Story

DevelopmentCorporate

An insider's view of the merger integration story of when a $40 million company bought a $165 million software company. The post M&A Integration War Story appeared first on Development Corporate.

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Dear Strategy: 089 Embracing The Future While Respecting The Past

Dear Strategy

On this week’s episode, host Bob Caporale , founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “How do I turn a disruptive threat into an opportunity – with a focus on turning the mindset of the company around from arrogance and defensiveness to embracing and taking action?”.

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Business Outcomes Part II: 8 Steps to Achieving Predictability In Business

Agile Velocity

What does it take for an organization to succeed in the modern world? It’s a loaded question. Many organizational and business leaders tell us they need greater innovation and increased speed, especially when it comes to the demanding and ever-changing marketplace. But there is one aspect to product delivery people don’t typically talk about at first: predictability in business.

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Is your Product leaving money on the table?

B2B Product Management

Is your Product leaving money on the table? The answer depends on “who” is driving your product. If Engineers are driving your product, it becomes a highly customized product. Services companies are born out of this approach. This gets the lowest profit margins for your products. If Architects are driving your product, it becomes a highly configurable product.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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10 Tips for Creating Successful Product Marketing Content

Pragmatic Marketing

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Yes, the ultimate goal is to create conversions, but it’s a slow dance. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.

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10 Tips for Creating Successful Product Marketing Content

Pragmatic Marketing

By its nature, content marketing focuses on customer relationships, branding and thought leadership. Yes, the ultimate goal is to create conversions, but it’s a slow dance. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them. Know the Difference Between Product and Content Marketing.