Mon.Feb 27, 2017

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Taking ownership—leading with accountability

Lead on Purpose

Accountability is a key leadership principle. Those who do great things, or do small things in a positive way, succeed because they apply the right principles, they do the right thing.

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Web Demos: Engaging An Audience You Can’t See

Product Management University

The #1 challenge with conducting web demos is the ability to read and engage an audience you can’t see. Is the demo going well? Are they doing e-mail while I talk? Does anyone care? Somebody, anybody, give me a sign! How do you really know if your value proposition is resonating with your prospects when you can see them? The key to reading a prospect you can’t see is to engage them in a discussion during the demo.

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Your Ability to Focus Has Probably Peaked : Here’s How to Stay Sharp

Nir Eyal

Having a hard time focusing lately? You’re not alone. Research shows interruptions occur about every twelve minutes in the workplace, and every three minutes in university settings. In an age of constant digital interruptions, it is no wonder you’re having trouble ignoring distractions. In their new book, The Distracted Mind: Ancient Brains in a High-Tech […].

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Answering the “Product Vision” Questions With Something…Visionary

Product Management University

“What’s on our strategic roadmap?” “What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. A different approach to answering these questions will help you articulate a vision that energizes everyone and simplifies the execution of your product, marketing and sales plans.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Ask the Experts: Do you have any tips for implementing market visits at my company?

Pragmatic Marketing

Not only can market visits change your perspective, they can also change the focus of your product and your company. However, until you actually start doing them, there’s no way you can internalize the impact they will make on your life. While many of us are accustomed to sharing information that our clients want, market visits require us to come in and do the opposite of that, which can create some discomfort.

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Netflix Abstracts the Team out of Product Design

Mind the Product

This week I started watching Netflix’s new show Abstract. It’s a beautifully produced documentary that follows the achievements of world renowned designers across a wide range of design disciplines, from Tinker Hatfield, Nike’s head of design to the architectural boy wonder Bjarke Ingels. Many of the designer’s stories are inspiring and touching. These individual’s stories made me want to get up and design something bold and exciting.

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Mobile App Testing: Why You Should Always Test Your Apps?

Alty

Quality isn’t an act, it’s a habit. While Aristotle didn’t have mobile app development in mind when saying that phrase, it sums up the approach to mobile app testing quite well. The habit of rigorously testing new apps should constitute a large part of the overall development DNA. . Sure skillful developers can write great code. But they are rarely good testers as well and often fail to account for all the nitty-gritty happening once a real user places his hands on the final product.

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Scaling Up a Product Organisation

Mind the Product

I had no idea what I was doing, but then no one else did. You just made it up as you went along in 2000. The job title only came into David Norris ’ vocabulary in about 2008. Before that he’d been through numerous roles that had been doing that job without realising it – Production Manager, Producer, Operations Manager are all examples. Researcher, Growth Hacker, Co-creator, Influencer or Change Agent – a Product Manager may play each of these roles in different types of organisation