Revulytics
OCTOBER 12, 2018
An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”. “Market problems should be defined based on multiple sources of data, not just anecdotes from visiting customer offices,” one respondent said.
Mind the Product
OCTOBER 12, 2018
Stop me if you’ve heard this one before: What’s your favourite product, and why? Or how about: You have to launch a new product for X. How do you determine the total and addressable markets, and what steps do you take to fill that need? How do you determine pricing? I hate these questions. I hate them as an interviewer, because they don’t tell me anything about what it’s like to work with you, how you’re going to help me, or why I might want to hire you.
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The Product Guy
OCTOBER 12, 2018
Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Gainsight
OCTOBER 12, 2018
I cringe every time I’m in a conversation with a Sales leader talking about Customer Success and they make the familiar reference to our outbound Sales team as “Hunters” and the CS team as “Farmers.” If you can relate, this post is for you! It’s time to scrap this notion of “hunting” and “farming” as the dominant models for how we work with customers.
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The Product Coalition
OCTOBER 12, 2018
I love this story so much: The brilliance of the cash register was that it automated ethical behavior by making stealing practically impossible. Rather than trying to change the motivations of his employees, Patterson used technology to make the preferred behavior automatic. I don’t even care if it’s true or not (it probably is, but, I still don’t care…) as the point still hits me pretty dang hard: Using technology to automate preferred (positive) behavior.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
AB Tasty
OCTOBER 12, 2018
As conversion rate optimization (CRO) experts, we usually test a lot of things on our website, and we’re confident that, Read more. This article was originally posted on AB Tasty as How the Unconscious Motivates Online Conversions.
ProductCraft
OCTOBER 12, 2018
No Feature Left Behind This graph came from an article on SmartRecruiter’s engineering blog. It shows the adoption rate of a new feature, with the lines representing a series of tooltip experiments the team ran over time. The whole piece is very instructive, but perhaps the best takeaway is this: “If you’re building a feature you’re. The post This Week in Product – Oct. 12, 2018 appeared first on ProductCraft by Pendo.
UserTesting
OCTOBER 12, 2018
More than 500 product managers from across the country assembled for the INDUSTRY: The Product Conference in Cleveland, Ohio earlier this month. Representing a huge variety of vertical markets and company sizes, they gave us a great sampling of what’s … The post 3 things we learned about product management from INDUSTRY: The Product Conference appeared first on UserTesting Blog.
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