Wed.Dec 05, 2018

How to Prepare for Amazing User Research

UserInterviews

A conversation with Jaclyn Perrone of thoughtbot on our podcast, Awkward Silences

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Product Experimentation Pitfalls and How to Avoid Them by Jon Noronha

Mind the Product

Jon Noronha joined the product team for Microsoft’s Bing search engine in 2011 when the product, as he puts it, was “in a big hole” As the years went by, however, that turned around, and in late 2015, Microsoft reported that Bing had become profitable. Jon and his colleagues at Microsoft attribute that growth to a change towards experimentation.

Building for everyone: How we made the Intercom Messenger accessible

Inside Intercom

Here at Intercom, our mission is to make internet business personal. But in order for an internet business to be personal, it must also be possible for everyone to access. More than one billion people worldwide live with a disability – that’s more than 15% of the global population.

Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season

AB Tasty

The holidays are coming, and as an e-commerce business, it should be your goal to make the most out it by levelling up your marketing game. Among the strategies that you can easily boost is Facebook marketing.

Top 10 industries for monetizing data: Is yours one of them?

Find out which industries, use cases, and business applications are the best opportunities for data monetization. Understand what data is being monetized, who wants it, and why. Use data you already own to create new revenue sources. Download the eBook.

Differentiation improves marketing and sales effectiveness

Messages that Matter

Do you wonder why your latest marketing campaign didn’t generate enough good leads? Or why too many sales opportunities stall or result in no decision? A big part of the problem is likely to be lack of differentiation, but it shouldn’t be. After all, marketing is done in public. All you have to do is […

Kim Goodwin on how to make user-centered values pervasive in your organization

RealtimeBoard

We recently interviewed Kim Goodwin, consultant, speaker, and author of Designing for the Digital Age. Kim shared how to make user-centered values pervasive in your organization. The people I work with are design leaders, product managers, and senior executives. I think they all approach me for slightly different reasons, but the thing they have in common is […].

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IDEO’s human centered design process: How to make things people love

UserTesting

IDEO is one of the most innovative and award-winning design firms in the world. They’re like the secret weapon of innovation for companies like Microsoft, Hewlett-Packard, Pepsi, and Samsung, in large part, due to their focus on human centered design.… … The post IDEO’s human centered design process: How to make things people love appeared first on UserTesting Blog. Design Popular Product human-centered design product UX design

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thoughtbot’s Jaclyn Perrone on Preparing for Amazing Research Sessions in Any Situation

UserInterviews

Research sessions don’t always go according to plan, but having backup plans and a user focused attitude will take you far

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