Pragmatic Marketing
JUNE 19, 2018
Ask five people what positioning means and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa; sometimes both get confused with messaging. There is agreement on one thing: Successful positioning should create a connection with potential customers that results in selling more products and services.
Mind the Product
JUNE 19, 2018
This second post on the methods we use at Onfido to help us think commercially and strategically looks at State of Product meetings. (You can read the first post here ). This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. It’s a trigger to switch away from short term, firefighting, inward-focused thinking to long-term strategic planning.
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Intercom, Inc.
JUNE 19, 2018
On a recent night out in London, Tristan Watson discovered the value of great customer support, when his bag full of electronics, video equipment and personal items was stolen from a pub. The first sign that the thieves were on the move came when Tristan, CEO of a startup accelerator, was contacted by his bank, Monzo , through their app. Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away!
Product Management Unpacked
JUNE 19, 2018
Product managers are made not born. If you’re thinking about how you might become a product manager, start by asking yourself these five questions first: For more information visit ms-product-management.cmu.edu.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
The Product Guy
JUNE 19, 2018
Product Management is rapidly changing and evolving. What are those skills you need to keep up and get ahead? Check out where product management expert, Alisa Warshawski, sees your greatest needs.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
The Product Coalition
JUNE 19, 2018
Keeping up with the changing tech scene Considering how quickly things change in tech?—?quantum blockchain, IoT & AI integration, passwords becoming obsolete in lieu of facial recognition, physical assets getting tokenized and the world gearing up for Mars?—?I’ve collated a list of tools and techniques to help stay up-to-date on changes in technology and the industry in general - Techcrunch, Hackernews and more ?
The Accidental Product Manager
JUNE 19, 2018
Delivering Personalized Product To The Connected Consumer. With the digital ecosystem expanding and consumers moving beyond just mobile it is crucial for brands to deliver seamless multi-platform experiences and personalize interactions for their customers. Click here to join this exclusive webinar (9am PST June 28th) with Sherif Mityas, Chief Experience Officer at TGI Fridays; Brad Malinger, VP Design at Marriott and Haden Kirkpatrick, VP Strategy & Innovation at Esurance.
TSIA
JUNE 19, 2018
Relive your favorite moments from TSW San Diego 2018 by watching the conference keynote videos online. Now you can share what you learned about blending service and sales motions with your team and apply these lessons to your operation. We’ve put together a handy playlist of these energetic and informative sessions so you can reference TSW insights whenever you want.
Radical Product
JUNE 19, 2018
Case study on Datank, offering Machine Learning as a service Traditionally we think about a “product” as a physical or digital thing ; an iPhone, an app, a sofa. When developing and launching these types of products, the need for product thinking is clear: someone must take day-to-day responsibility for the product vision and strategy, manage updates and releases, and balance priorities between customers, technology, and the business.
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