Mon.Sep 20, 2021

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Picking the Best Customer Feedback Software: An Ultimate Guide for 2021

Usersnap

Even if you don’t have your customer feedback software yet, you’re still doing everything possible to satisfy your customers. We get it. . You and the customer support team are literally treating each customer like royalty, providing super service that matches their needs and wants at every step. But, do you really know how happy they are? What if there’s a way to measure the success of your customer service strategies and know if customers are happy with their experiences?

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How to Create Personas for Your Next Product — and Why It Matters

280 Group

Marketing professionals will tell you that it’s impossible to promote a product or service if you don’t know who needs your product or why they need it. The “spray and pray” method — sending your message out to a wide audience and crossing your fingers that a portion of them will be interested — is ineffective and often a waste of money. Different people may want your product for different reasons, and piquing their interest will require you to highlight different aspects of your product or serv

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Quick read: Learning to negotiate — when, why and how

Mind the Product

Discover why negotiation is such an important skill to master and how you can improve your ability to negotiate with confidence. [.] Read more » The post Quick read: Learning to negotiate — when, why and how appeared first on Mind the Product.

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TEI 352: Improve how you get customer insights – with Darshan Mehta 

Product Innovation Educators

What product managers might not know about insights. Today we are talking about markets and customer insights. Great product managers understand their customers and know how to gain insights about their unmet needs. Darshan Mehta is our guest to help us explore this topic. He is the Founder of iResearch.com, an insights platform to quickly and affordably extract insights from consumers worldwide, and ConnectQik.com, an app for instant connections and engaging interactions. .

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Create User Personas You’ll Actually Use

Modus Create

Most user personas are a great way to understand the hobbies of fictional Shutterstock characters, not so much for elevating product development. . Personas can be like gym memberships. Everyone buys one at some point but doesn’t always use it. Recent years have witnessed a backlash in the UX community against traditional user personas, causing teams to question their efficacy. .

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Product Managers Discover How To Make More Money From Food

The Accidental Product Manager

Product managers are learning how to get more money from food products Image Credit: Mike Mozart. Product managers for food products are facing a couple of different challenges right now. The first is that the cost of making food is currently rising. This means that their products are becoming more expensive even without them doing anything. The other problem that they are facing is that they are facing tough competition – other companies are making food products that are similar to theirs.

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The Leap From Product Marketing to Solutions Marketing in 3 Steps

Product Management University

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Before Tylenol, Advil, Motrin or Excedrin, the world somehow got by on aspirin for general aches and pains. But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today for every discomfort imaginable like cold, flu, sinus, arthritis and a slew of other ailments.

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5 Ways to Create a Personalized User Experience

Userpilot

SaaS products are masters at multitasking. A single CRM or email marketing app might serve startups and enterprises, UX designers and product managers , visual learners, and kinesthetic learners. No two users are the same, so why should their onboarding be. Persona-based onboarding dials into the needs of users and delivers a personalized user experience for each customer segment throughout the user journey.

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The Ultimate Guide to Product-Led Growth for SaaS in 2021

Userpilot

It might seem ludicrous how many SaaS apps you can try for free these days. But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. It’s called product-led growth. The key is helping users realize the ongoing value of a product as quickly as possible.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.