Mastering User Retention like Amazon, Spotify and Co.

How to Leverage Your Product Data with the right Retention Metrics

Dennis Meisner
Product Coalition
Published in
9 min readDec 9, 2020

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(Image edited from unsplash.com)

A stunning 93% of Amazon Prime members renew their subscription after the first year. After the second year, this number goes up to an incredible 98%! And Spotify focuses more and more on the podcast business after learning that this is one of the company’s…

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