Tue.May 02, 2017

article thumbnail

Sales Feedback or Voice of the Customer?

Product Management University

How reliable is our “voice of the customer” when the only source is sales feedback? Sales feedback is important but it’s one data point only. Voice of the customer is more encompassing and consists of research that comes from a broader spectrum of customers, prospects analysts and industry thought leaders that go far beyond the sales pipeline.

article thumbnail

Getting Into Product – Your Experience

The Product Guy

Out of the hundreds of nominations, and amazing finalists, the 7th annual winner of The Best Product Person is … Chris Butler. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group. Take a moment and congratulate The Best Product Person of 2016: Chris Butler. ( tweet ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Made With the Finest Rainbows: Was Starbucks’ Unicorn Frappuccino a Success?

Mind the Product

Glitter and sparkles swept America by storm the other weekend! Or at least some coffee shops, as Starbucks released its limited edition Unicorn Frappuccino (UF). People were sipping on blue and pink concoctions all over the place, and everyone had an opinion. Not everyone liked it — the top posts on Instagram with #tastesdisgusting were all UFs. As a product manager, I wanted to know — was the UF a success?

KPI 89
article thumbnail

TSW San Diego: Day 1 Recap

TSIA

The Hilton San Diego Bayfront is an amazing place for a conference. Overlooking the water, you can sit in meetings and breakout sessions and watch sailboats cruise by, or take your lunch out on a patio and enjoy the breeze. Unfortunately, I was a bit too busy yesterday—the first day of Technology Services World —to enjoy the breeze. Here’s a recap of what went down yesterday.

article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

The mobile one-way mirror

dscout People Nerds

Mobile stimulus/response questions in your remote ethnography toolkit.

40