Why Dale Carnegie, the grandfather of self-help books, endures in the digital age
Intercom, Inc.
MARCH 30, 2018
Very few non-fiction books have had the long-lasting impact of Dale Carnegie’s 1936 classic, How to Win Friends and Influence People. The title alone was a meme long before memes were a thing – the phrase became shorthand for the cultivation of a winning personality, especially in the pursuit of professional success. So how has the book remained such a bible for sales and marketing professionals?
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