Innovatemap

SEPTEMBER 1, 2021

Despite their hefty news coverage, it’s not just startups that are landing major funding in the U.S. According to Fundz , the mean Series A funding round in 2021 so far is around $22.3 million, thanks largely to “mega-rounds” from somewhat established biotech companies. More common numbers are represented in the median early stage financing numbers (Series A and B) at around $8 million.

Customer Communications 52

Customer Communications Customer Experience Healthcare Finance 52

Product Talk

SEPTEMBER 1, 2021

Continuous discovery is more of a journey than a destination. You can pick up the habits and fold them into your daily practice, but there will always be room for improvement. Plus, your work environment is always changing, so you’ll constantly need to adapt to your current settings and stakeholders. If your sales team isn’t bought in, for example, they won’t want to sell your new product or feature.

Product Research 221

Product Research User Testing Technical Review Data Visualization 221

Intercom, Inc.

SEPTEMBER 1, 2021

At Intercom, we believe the best products are built with the market in mind. That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . This isn’t always the case across the industry. Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Mind the Product

SEPTEMBER 1, 2021

Ben Foster has more than 20 years of product management experience. He was formerly a senior product manager at eBay, vice president of product at Opower, and chief product officer at GoCanvas. Here’s how he got his most recent job in product as a CPO at WHOOP. Roles and responsibilities Every day is unique, but [.] Read more » The post How I got my job in product: Ben Foster, chief product officer at WHOOP appeared first on Mind the Product.

Product Management 122

Product Management Product Manager Management Management 122

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

TryMyUI

SEPTEMBER 1, 2021

Usability tests are a great way to gain knowledge about your customers and clients, which helps marketing teams make higher targeted copy for ads and SEO blogging. The post Why Every Company Needs Usability Testing appeared first on TryMyUI Blog.

User Testing 104

User Testing Testing Blog Marketing 104

Gocious Blog

SEPTEMBER 1, 2021

Understanding how well a market segment is served can provide you with invaluable insight as to the opportunities available for new products and areas to stay away from. Can you imagine what a difference it would make to see in one visual how your product serves the market segments alongside your competition and whether there is a gap you can exploit?

Marketing 63

Marketing Positioning 63

NextBigWhat

SEPTEMBER 1, 2021

Here’s why it’s so dangerous to scale a product with questionable product/market fit: The Traction Treadmill It’ll kill your company. Let me explain why it happens. Sometimes you build a product that’s just doing okay. Not great, but not bad either. Users show up, and some of them stick around – but not many Some teams look at this and are overly optimistic – it’s time to scale.

User Testing 52

User Testing Product Marketing Marketing Customer Experience 52

ProductCraft

SEPTEMBER 1, 2021

This week on Product Love, I sat down with Amir Salihefendic, the CEO and founder of Doist, the to do list to organize work and life. Doist originally started as a side project for Amir as he carried out his day job as a CTO of a social media company. In this episode, we talked. Read more » The post Product Love Podcast: Amir Salihefendi?, CEO and founder of Doist appeared first on ProductCraft by Pendo.

CTO 52

CTO 52

Gainsight

SEPTEMBER 1, 2021

The product growth wave is swelling, and it’s poised to slam into SaaS companies of all types. This product-focused approach isn’t just changing how SaaS businesses sell; it’s redefining the way the whole company operates. For product leaders and managers, now’s the perfect chance to embrace product growth, and tap into its benefits, as the strategy reshapes the industry.

Analytic Tools 52

Analytic Tools Feedback Software Product Research User Testing 52

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User Testing

NextBigWhat

SEPTEMBER 1, 2021

So while product management at HubSpot is different than it is at other companies, these are universally valuable guidelines that I think can help candidates leave strong impressions anywhere. One of the most popular questions companies ask PM candidates is to share a product you like or don’t like, and the reasons for that opinion. Christopher O’Donnell, VP of Sales Products at HubSpot, has taught us to look for a maker when we interview PM candidates. [ Via ].

Product Management 40

Product Management Product Manager Management Management 40

Modus Create

SEPTEMBER 1, 2021

It might seem that usability and accessibility are the same since they both relate to the website experience. However, websites need to be both intuitive and accessible to all users. . Thorough testing of a website’s usability and accessibility improves engagement, increases retention, and reduces the risk of costly lawsuits. Therefore, digital accessibility testing is an important subset of usability testing.

User Testing 52

User Testing Feedback Software Product Research Testing 52

Userpilot

SEPTEMBER 1, 2021

“It’s cheaper to retain customers than acquire new ones”. Sure. But for people who care about acquisition, that’s not super helpful. I would rather say: “It’s cheaper to maximize your funnel’s conversion than add more people into the funnel!”. In other words, focus on increasing your activation rate before you put effort into increasing sign-ups. According to OpenView’s research, the best PLG companies activate 33% of their users.

Analytic Tools 97

Analytic Tools Research Software Data Visualization Customer Experience 97

Gainsight

SEPTEMBER 1, 2021

If you’re anything like me, you’ve taken on a number of new projects or started new hobbies as we’ve adjusted to a different way of life during the lockdown. For some people, this meant learning to perfect a homemade loaf of bread, taking online classes to learn a new skill, or (let’s be real) binging all that Netflix and Hulu had to offer. Another thing that many, many people have taken on are home projects.

Reporting Tools 52

Reporting Tools Customer Experience Customer Feedback Product launches 52

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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

Product Management