Thu.Dec 27, 2018

article thumbnail

Applying a Product Management Process of Understanding

The Product Guy

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

article thumbnail

How Lazy Marketing Leaves Your Product Vulnerable

ProductPlan

Amidst the laundry list of existing threats to your business, lazy marketing rarely comes to mind as a top concern. Things like competition, market demand, security, and team dynamics often get the most attention. But just because they rarely enter the conversation, marketers should not feel immune from being a potential hindrance to business growth.