280 Group

JANUARY 16, 2017

Our New Product Management For Dummies Book is Now Officially Available We are proud to announce the release of the brand new Product Management For Dummies book, written by Brian Lawley and Pamela Schure of the 280 Group. The definitive guide to Product Management and a must-read for any and all Product Managers. A uniquely comprehensive resource, this book is approachable for new PMs while still providing great value for Product Managers of any experience level.

Books 192

Books Product Management Product Manager Management 192

Lead on Purpose

JANUARY 16, 2017

One of the more difficult tasks for a company is launching new products and initiatives. It’s easier to focus on designing and building products than getting them successfully into the market.

Marketing 174

Marketing Product launches Leadership Product Management 174

Mind the Product

JANUARY 16, 2017

TUI’s small team in London, have designed and built mobile apps which are used by millions of people around the world. SiQing Lin shares how they’ve achieved success at such scale. Build centrally, deliver locally . Their business in Europe is broken into 4 market clusters, that allows them to do things on the ground how they are done locally. Despite this, from the outset, it was recognised that at their heart, each of the markets needed the same thing from their mobile apps.

Software Review 134

Software Review User Testing Technical Review Travel 134

The Product Guy

JANUARY 16, 2017

Nominate a great product manager you know today @ [link] ! Remember to subscribe to our YouTube channel @ [link]. Thank you to everyone who made it to our latest RECORD BREAKING roundtable meet-up of The Product Group at Digital Ocean , as well as to our other sponsors, Yext , BKLYN , InVision , SUMMIT , Balsamiq Studios and Sunshine Suites. Over the course of the night a few of the highlights were… Featured Product: Barnes & Noble exploring the product, its challenges and successes, f

Roadmap 78

Roadmap Product Research Events Product Strategy 78

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Pragmatic Marketing

JANUARY 16, 2017

Most companies only set prices after they have developed a product. That is certainly a critical time and it is the most obvious. They have to finalize the price at that moment. However, pricing should be done at many steps during the product development process and throughout the life of the product. Before a company builds a product, hopefully they have a business plan.

Technology 70

Technology Marketing Development Strategy 70

I Wonder The Value

JANUARY 16, 2017

There are more opportunities to hear about UX (User Experience) today. What I like the most about UX is it opens my eyes to the fact that everything can be a design above our thought. In other words, everything has an effect on any people even if it’s not consciously designed. Going back to marketing thing, we see a lot of promotions in any places. Meaning, promotion speaks aloud.

UX 40

UX Marketing Advertising Customer Experience 40