280 Group
FEBRUARY 14, 2017
This is a guest post by John Armstrong, CMO, Zettaset. Can Agile Marketing give you an edge? The past five years have witnessed a sea change in marketing methodologies and processes at a rate that continues to accelerate. Marketers have always been under pressure to demonstrate results with scarce resources, but now those results must be driven by marketing automation and validated by supporting metrics.
Product Management University
FEBRUARY 14, 2017
Wealth made simple: news and articles from IRC Wealth. Product training for sales is one of the more daunting tasks for product managers and marketers and one of the biggest product rollout challenges in high-tech companies. You’ve created textbook sales and marketing materials. You’ve spoon fed the information to the sales team on several occasions and in varying formats.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Mind the Product
FEBRUARY 14, 2017
Once upon a time, I met a product manager of a company who was leading a freemium model product, with some success. He regularly interviewed users to work out their needs, he gathered and analyzed usage data of the product to extract new requirements, and he defined new features with a high level of detail. A Shiny new Feature. One day, he devised a new feature that promised to increase the free-to-paid users conversion rate by 5%.
Product Management University
FEBRUARY 14, 2017
Wealth made simple: news and articles from IRC Wealth. A product rollout is mostly tactical in nature and is focused primarily on internal readiness that prepares a company to market, sell, implement and support a new product, whereas a product launch is the execution of a marketing communications plan designed to call the markets attention to your value proposition.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
TSIA
FEBRUARY 14, 2017
While it's clear that revenues from cloud-computing offers are rapidly growing, exactly how profitable these offers will be for technology companies remains to be seen. As part of Mediaplanet's Cloud Solutions campaign that unites like-minded industry leaders to highlight the technologies, people, and processes that are helping to empower, as well as seamlessly connect organizations across the globe, I contributed an article on behalf of TSIA exploring what it takes to be profitable in t
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
dscout People Nerds
FEBRUARY 14, 2017
dscout’s VP of Product gets meta on research and product design.
Mind the Product
FEBRUARY 14, 2017
Shaun Russell shares his journey into product management, sketching out the well-trodden path he took to getting started – reading, taking workshops, learning from peers, and so on. But being a product manager is really hard, and nothing can prepare you for it. There are things that nobody tells you, so Shaun explains what he’s learned along the way.
Expert insights. Personalized for you.
232 
Let's personalize your content