Strategic and Tactical Product Management – A Bad Idea
Product Management University
MARCH 23, 2017
There are two issues with the labels of strategic and tactical product management: The tactical label lacks the glamour of a strategist, not to mention all the hard work that goes with it. Neither label is conducive to market/customer focus. The Playbook: Forget about strategic and tactical. Think about strategy and execution. Strategy is everyone’s job — deciding what you’re going to do and why it’s valuable to the market.
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