Best practices to follow when creating or evolving your analytics tracking
JANUARY 9, 2021
In a previous blog post we explored the why, how and what of creating a tracking plan. If you’re just getting started with analytics tracking at your company, we suggest you start there. In this blog post we’re going to focus on some of the best practices we’ve seen work well for companies. To quickly recap, a tracking plan is a living document (or it can live in a tool like Iteratively ) and it usually outlines what events and properties to track, what they mean and where they are tracked.