Wed.Jul 29, 2020

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Storytelling is great, but is it enough?

Intercom, Inc.

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. The word has popped up in job descriptions: rather than writers and editors, companies hunt for storytellers who can bring their content to life ( Microsoft even has a chief storyteller ).

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How to Create a Mobile Customer Journey Map

Alchemer Mobile

Customer funnels are a technique Marketing and Product teams have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so. Mobile offers consumers a unique way to experience brands, skipping ahead and looping back whenever it makes sense for them personally. Using a traditional funnel to understand and predict mobile customer behavior just doesn’t cut it anymore.

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Critical Thinking for Product Leaders

Mind the Product

Critical thinking is a topic that resonated with product leaders in our state of product management survey late last year – many of you said that the ability to employ critical thinking had been the most essential skill in enabling you to progress your career. We thought this warranted closer examination and so we’ve canvassed [.]. Read More. The post Critical Thinking for Product Leaders appeared first on Mind the Product.

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Product Manager vs Product Owner: What’s the Difference?

AB Tasty

So, you want to work in product? Understand what unites and separates PMs from POs, when to choose which and how to get started becoming one. This article was originally posted on AB Tasty as Product Manager vs Product Owner: What’s the Difference?

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Understanding Users: Learnings from the #mtpcon Session Speakers

Mind the Product

Get a better understanding of your users with insights from Joe Leech, Kristen Berman, Alicia Dixon and Steve Portigal in these Breakout Session talk videos from #mtpcon Digital 2020. Below you’ll find videos for the following: Using Psychology to Supercharge Your Product Behavioral Design: How Behavioral Scientists Build Products Bridging Physical and Digital Products User Research [.].

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5 Factors to Consider When Building Your Product Strategy

Amplitude

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy. Besides being vague or gimmicky, another common product strategy pitfall is to list tactics as an overall strategy.

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Insights from an Intern: One Month at Modus Create

Modus Create

A lot has changed since I wrote my last blog post. I officially graduated from high school, attained my first AWS certification (hopefully first of many more to come!) and I’ve recently finished one month at Modus. During this month, I’ve furthered my knowledge of web development, collaborated with many incredible Modites, and developed a love for my work that I’ve never had before.

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What’s Your Organization’s Tolerance for Experiments?

Johanna Rothman

As I complete the Modern Management Made Easy books, I realize I need to explain how much tolerance an organization has for experiments. The more clients I have, the more I realize most organizations have a sweet spot for how much they can tolerate experiments or bets. Each person has an affinity for more or less change. And, most of us have some tolerance for experiments or bets.

Agile 71
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How UX studio Conducted a Website UX Review for IncQueryLabs.com

UX Studio: Product Management

UX studio has conducted an expert review for the IT company IncQueryLabs to discover why their website did not perfo rm well. . IncQueryLabs builds software toolchains to boost industrial digitization efforts, by helping their clients to achieve higher quality, faster time to market, reduce development costs, and break vendor lock-in. IncQueryLabs employs 41 people in total and has its headquarter in Budapest, Hungary.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Here Are 9 Reasons NOT To Build Your Own Analytics

Qrvey

As a software company, you already know the value of data and analytics for your business. The more insights and analytics you add to your products, the stickier they become with your customers. The decision then becomes whether to build your own analytics or invest in an analytics platform that can be easily embedded into. The post Here Are 9 Reasons NOT To Build Your Own Analytics appeared first on Qrvey.

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Why this 15 months old startup, Locale.ai didn’t build the product for the first 6 months #BuildingMVP

NextBigWhat

1/10 The Idea: It all started with a personal problem. Working on projects involving geolocation previously, we had to build lots of internal tools. We saw: Companies collecting huge amt of lat/longs BUT. not having the right tools to use this data in operational decisions. 2/10 First round of validation: ~50 companies. Found out that~. Internal tools were: 1.

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Top 3 Ways Software Companies Can Monetize Their Data

Qrvey

As a software provider, your customers are generating tons of valuable data every day. Up until now, much of this data was hard to access and analyze. But thanks to modern embedded analytics, software companies can finally unlock the potential of this valuable resource and offer a ton of value for their customers while creating. The post Top 3 Ways Software Companies Can Monetize Their Data appeared first on Qrvey.

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Product Love Podcast: Ben Taylor, Chief Data Evangelist of DataRobot (Part 2)

ProductCraft

Product Love · Ben Taylor, Chief AI Evangelist of DataRobot: AI and start-ups part 2 This week on Product Love, I sat down with Ben Taylor to continue our conversation. Ben Taylor is the chief data evangelist at DataRobot, an automated machine learning platform that makes it fast and easy to build and deploy accurate. Read more » The post Product Love Podcast: Ben Taylor, Chief Data Evangelist of DataRobot (Part 2) appeared first on ProductCraft by Pendo.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Why Must You Align People on Tough Decisions?

Fearless Product

WHY MUST YOU ALIGN PEOPLE ON TOUGH DECISIONS? (1 of 3 in Alignment miniseries) Are you a product leader struggling to effectively align your leaders and teams on critical decisions? In this 3-episode miniseries on alignment, 8 experienced product leaders share their best techniques on why and how they align their organizations on critical decisions.

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How Old Romans Can Revamp Your 1:1s: Using the Stoics for more productive manager/employee conversations

Bruno Bergher's Writing

Coaching employees is often about reconsidering perspectives, instead of acting on problems. But that can be challenging. You most likely have found yourself in a situation were a team member: Was confident someone else didn't care not care about quality/speed/something. Was convinced someone else….

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How Do You Align People on Tough Decisions?

Fearless Product

HOW DO YOU ALIGN PEOPLE ON TOUGH DECISIONS? (2 of 3 in Alignment miniseries) Are you a product leader struggling to effectively align your leaders and teams on critical decisions? In this 3-episode miniseries on alignment, 8 experienced product leaders share their best techniques on why and how they align their organizations on critical decisions. In this second episode, Rachel Obstler, VP of Product at PagerDuty, former VP of Product at Keynote Systems Nicole Brolan, GM at Xero, former Chief Pr

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How to Sneak Ancient Wisdom into Your 1:1s: Using the Stoics for more productive manager/employee conversations

Bruno Bergher's Writing

Coaching employees is often about reconsidering perspectives, instead of acting on problems. But that can be challenging. You most likely have found yourself in a situation were a team member: Was confident someone else didn't care not care about quality/speed/something. Was convinced someone else….

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Why Must You Align People on Tough Decisions?

Fearless Product

WHY MUST YOU ALIGN PEOPLE ON TOUGH DECISIONS? (1 of 3 in Alignment miniseries). Are you a product leader struggling to effectively align your leaders and teams on critical decisions? In this 3-episode miniseries on alignment, 8 experienced product leaders share their best techniques on why and how they align their organizations on critical decisions.

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ONE THING on Sanity and Multiple Products 

Product Culture

For extra fun, some of you are in charge of multiple products in a company's portfolio. In theory, each product should add to profitability and the whole should be greater than the sum of its parts. In practice, companies tend to focus on Product 1, the biggest source of current revenue. Longer-term ideas and projects get kicked further down the road and Product 3 never becomes a reality.

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How Do You Align People on Tough Decisions?

Fearless Product

HOW DO YOU ALIGN PEOPLE ON TOUGH DECISIONS? (2 of 3 in Alignment miniseries). Are you a product leader struggling to effectively align your leaders and teams on critical decisions? In this 3-episode miniseries on alignment, 8 experienced product leaders share their best techniques on why and how they align their organizations on critical decisions. In this second episode, Rachel Obstler, VP of Product at PagerDuty, former VP of Product at Keynote Systems.

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The Importance of Customer Retention: Don’t Let It Be Your Cinderella Metric

Userpilot

Retention: the lagging metric in SaaS that is the key to both survival and growth. It’s 6-7 cheaper than acquiring new customers. Plus, repeat customers spend 33% more on average than new ones. Many SaaS companies generate up to 35% of their annual contract values from upsells, and 40% of SaaS growth comes from word of mouth referrals from existing customers.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Why Must You Align People on Tough Decisions?

Fearless Product

WHY MUST YOU ALIGN PEOPLE ON TOUGH DECISIONS? (1 of 3 in Alignment miniseries). Are you a product leader struggling to effectively align your leaders and teams on critical decisions? In this 3-episode miniseries on alignment, 8 experienced product leaders share their best techniques on why and how they align their organizations on critical decisions.

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The Product Imperative

Product Solving

If you aren’t a part of the Product Solving community, subscribe below to be the first to get all future posts! Subscribe now It can be hard to define what makes a product manager successful. Their work speaks for itself, but putting your finger on what makes a great product manager successful and another fail can be challenging. The same thing can be said for businesses.

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How Do You Align People on Tough Decisions?

Fearless Product

HOW DO YOU ALIGN PEOPLE ON TOUGH DECISIONS? (2 of 3 in Alignment miniseries). Are you a product leader struggling to effectively align your leaders and teams on critical decisions? In this 3-episode miniseries on alignment, 8 experienced product leaders share their best techniques on why and how they align their organizations on critical decisions. In this second episode, Rachel Obstler, VP of Product at PagerDuty, former VP of Product at Keynote Systems.

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The Importance of Customer Retention + 10 Ultra-effective Ways to Improve it

Userpilot

Retention: the lagging metric in SaaS that is the key to both survival and growth. It’s 6-7 cheaper than acquiring new customers. Plus, repeat customers spend 33% more on average than new ones. Many SaaS companies generate up to 35% of their annual contract values from upsells, and 40% of SaaS growth comes from word of mouth referrals from existing customers.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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The 5 Pillars Of Good Design Leadership

UX Studio: Product Management

What does leadership entail in the context of design? What does a lead product designer have to concentrate on in order to be a good design leader? How does an organization benefit from strong design leadership? And how do we establish ourselves as design leaders within external organizations here at UX studio? At the UX studio, we are facing these questions every day.

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The Importance of Customer Retention: the Lagging Metric that Comes Back to Bite You!

Userpilot

Retention: the lagging metric in SaaS that is the key to both survival and growth. It’s 6-7 cheaper than acquiring new customers. Plus, repeat customers spend 33% more on average than new ones. Many SaaS companies generate up to 35% of their annual contract values from upsells, and 40% of SaaS growth comes from word of mouth referrals from existing customers.