Tue.May 14, 2019

What is ‘Bias’ And How to Apply it to Web Optimization

AB Tasty

Did you know that we're all 'victims' of bias? Cognitive biases, that is. Learn what they are and how to use them for web optimization. This article was originally posted on AB Tasty as What is ‘Bias’ And How to Apply it to Web Optimization. Conversion Optimization

The Myth of First-Mover Advantage


First-mover advantage is a real thing. It even has its own TLA (its three-letter acronym being FMA, obviously). The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution.

Should You Be a Product Manager or a Software Engineer?

PMLesson's Ace the PM Interview

Here's a breakdown of how to consider a career in product management versus software engineering As a new grad, I was lucky enough to choose between product management and software engineering amongst other options.

What do Product Managers Want From Their Bosses?

Mind the Product

What is the job of a product leader? How should a Head of Product, a VP of Product, or a Product Team Lead behave? Many articles have been written on this subject, most of them either by product consultants or people holding one of the above titles.

Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

Why you need to test UX with non-users


It’s great to convenience sample from your customer base , but please don’t stop there! Photo by Fortyozsteak. Imagine you are on a product team about to embark on a new project — a project to make design updates to a fitness tracker app. And maybe this is not unlike your everyday work life.

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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers.

Servant Leadership for Product Managers


Over the past few years, I’ve witnessed and been part of the evolution of the product manager role and product management as a discipline. Yesterday, product management was mostly unknown unless you were already in it. Most schools were unable to tie the discipline to real-world value.

What is a Product Roadmap?


A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy.

Product Love Podcast: Mihir Nanavati, Head of Product at Adroll


This week on Product Love, I chatted with Mihir Nanavati, head of product at Adroll. Adroll is an e-commerce growth platform that helps brands grow revenue through seamless marketing and advertising.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

The Agile Arrow – a visual framework for managing complex sales deals

Inside Intercom

Mid-market and enterprise sales deals are undeniably complex. There are many decision makers, feature requests and critical dependencies that you have to navigate. Successfully managing complex sales requires a different level of visibility into your deals.

How to Test a Folding Smartphone (and Other Emerging Tech)


Seeing the risks and rewards of emerging technology unfold is part of what makes the tech industry so exciting to follow. And since CES 2019, one of the biggest nail biters is the race to get the folding smartphone into the hands of consumers.

Hiring Product Managers is hard, here’s how you can make it (a bit) easier! #BeerTest


Hiring PMs is hard for a number of reasons and some of these are applicable to other roles as well. In this post I’m going to focus on the evaluation… The post Hiring Product Managers is hard, here’s how you can make it (a bit) easier! BeerTest appeared first on NextBigWhat. Product Management

Boost App Conversions With These Effective Measures

The Product Coalition

Apps fill our busy lives and make our personal and professional lives easier. However, we all have had a love-hate relationship with certain apps at some point in time, sometimes making us falling short of converting into a paid user.

What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

5 WalkMe Competitors That Will Boost Your Product Adoption


WalkMe is one of the most popular tools for driving user adoption, but that doesn’t always mean it’s the best fit for your company. With that in mind, we thought we’d explore the top 5 WalkMe competitors.

“…and I need it TODAY!”

The Product Coalition

Image by ThePixelman from Pixabay Wow, my previous post must have hit a nerve. I got so many responses, questions and requests for deep dive?—?it’s it’s definitely a topic you care about, so I am going to dedicate a few posts for Q&A on this topic. Feel free to send additional questions my way.

The Perfect Customer Journey Map

UXCam Bluespace

A customer journey map is a visualisation that helps you to understand your customer needs, hesitations, and concerns. Insights Product Management

This is an awesome article and exactly spot on!

Michael J. Fordham

This is an awesome article and exactly spot on! You sir are a software engineer and what’s more you have a skill that a lot of the “proper” engineers would envy; great communication skills

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Pragmatic Institute's New Data Science Curriculum

Pragmatic Marketing

Preparing You for the Data Revolution. We’ve been talking a lot lately about the importance of understanding the impact data science is having on businesses.

Birst 7: A new level of ease of use and collaboration across centralized and decentralized analytic teams

Birst BI

Cloud, digital transformation, mergers and acquisitions, big data analytics, data monetization, and more are all critical business initiatives creating an even greater divide between centralized IT and decentralized analytic teams in the business.