Tue.May 14, 2019

What is ‘Bias’ And How to Apply it to Web Optimization

AB Tasty

Did you know that we're all 'victims' of bias? Cognitive biases, that is. Learn what they are and how to use them for web optimization. This article was originally posted on AB Tasty as What is ‘Bias’ And How to Apply it to Web Optimization. Conversion Optimization

The Myth of First-Mover Advantage

ProductPlan

First-mover advantage is a real thing. It even has its own TLA (its three-letter acronym being FMA, obviously). The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution.

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Should You Be a Product Manager or a Software Engineer?

PMLesson's Ace the PM Interview

Here's a breakdown of how to consider a career in product management versus software engineering As a new grad, I was lucky enough to choose between product management and software engineering amongst other options.

What do Product Managers Want From Their Bosses?

Mind the Product

What is the job of a product leader? How should a Head of Product, a VP of Product, or a Product Team Lead behave? Many articles have been written on this subject, most of them either by product consultants or people holding one of the above titles.

How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfil, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

Why you need to test UX with non-users

Userzoom

It’s great to convenience sample from your customer base , but please don’t stop there! Photo by Fortyozsteak. Imagine you are on a product team about to embark on a new project — a project to make design updates to a fitness tracker app. And maybe this is not unlike your everyday work life.

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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers.

Servant Leadership for Product Managers

ProductCraft

Over the past few years, I’ve witnessed and been part of the evolution of the product manager role and product management as a discipline. Yesterday, product management was mostly unknown unless you were already in it. Most schools were unable to tie the discipline to real-world value.

Pragmatic Institute's New Data Science Curriculum

Pragmatic Marketing

Preparing You for the Data Revolution. We’ve been talking a lot lately about the importance of understanding the impact data science is having on businesses.

Product Love Podcast: Mihir Nanavati, Head of Product at Adroll

ProductCraft

This week on Product Love, I chatted with Mihir Nanavati, head of product at Adroll. Adroll is an e-commerce growth platform that helps brands grow revenue through seamless marketing and advertising.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers.

What is a Product Roadmap?

Gainsight

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy.

The Agile Arrow – a visual framework for managing complex sales deals

Inside Intercom

Mid-market and enterprise sales deals are undeniably complex. There are many decision makers, feature requests and critical dependencies that you have to navigate. Successfully managing complex sales requires a different level of visibility into your deals.

How to Test a Folding Smartphone (and Other Emerging Tech)

Centercode

Seeing the risks and rewards of emerging technology unfold is part of what makes the tech industry so exciting to follow. And since CES 2019, one of the biggest nail biters is the race to get the folding smartphone into the hands of consumers.

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

Hiring Product Managers is hard, here’s how you can make it (a bit) easier! #BeerTest

NextBigWhat

Hiring PMs is hard for a number of reasons and some of these are applicable to other roles as well. In this post I’m going to focus on the evaluation… The post Hiring Product Managers is hard, here’s how you can make it (a bit) easier! BeerTest appeared first on NextBigWhat. Product Management

Boost App Conversions With These Effective Measures

The Product Coalition

Apps fill our busy lives and make our personal and professional lives easier. However, we all have had a love-hate relationship with certain apps at some point in time, sometimes making us falling short of converting into a paid user.

The Perfect Customer Journey Map

UXCam Bluespace

A customer journey map is a visualisation that helps you to understand your customer needs, hesitations, and concerns. Insights Product Management

“…and I need it TODAY!”

The Product Coalition

Image by ThePixelman from Pixabay Wow, my previous post must have hit a nerve. I got so many responses, questions and requests for deep dive?—?it’s it’s definitely a topic you care about, so I am going to dedicate a few posts for Q&A on this topic. Feel free to send additional questions my way.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Should You Be a Product Manager or a Software Engineer?

PMLesson's Ace the PM Interview

Here's a breakdown of how to consider a career in product management versus software engineering As a new grad, I was lucky enough to choose between product management and software engineering.

5 WalkMe Competitors That Will Boost Your Product Adoption

Userpilot

WalkMe is one of the most popular tools for driving user adoption, but that doesn’t always mean it’s the best fit for your company. With that in mind, we thought we’d explore the top 5 WalkMe competitors.

This is an awesome article and exactly spot on!

Michael J. Fordham

This is an awesome article and exactly spot on! You sir are a software engineer and what’s more you have a skill that a lot of the “proper” engineers would envy; great communication skills

Pragmatic Institute's New Data Science Curriculum

Pragmatic Marketing

Preparing You for the Data Revolution. We’ve been talking a lot lately about the importance of understanding the impact data science is having on businesses.

Build vs Buy: 10 Hidden Costs of Building Analytics with UI Components

Many teams, as a logical first step, choose to build their own analytics with the help of UI components. But eventually you’ll find that doing it yourself and at scale has hidden costs. Consider these 10 factors when deciding whether you should build analytics features with UI components.

Birst 7: A new level of ease of use and collaboration across centralized and decentralized analytic teams

Birst BI

Cloud, digital transformation, mergers and acquisitions, big data analytics, data monetization, and more are all critical business initiatives creating an even greater divide between centralized IT and decentralized analytic teams in the business.