Tue.May 14, 2019

article thumbnail

What is ‘Bias’ And How to Apply it to Web Optimization

AB Tasty

Did you know that we're all 'victims' of bias? Cognitive biases, that is. Learn what they are and how to use them for web optimization. This article was originally posted on AB Tasty as What is ‘Bias’ And How to Apply it to Web Optimization.

Article 49
article thumbnail

The Myth of First-Mover Advantage

ProductPlan

First-mover advantage is a real thing. It even has its own TLA (its three-letter acronym being FMA, obviously). The common sense rationale is that if you’re the first offering in the market to boast Capability X, everyone who cares about Capability X will buy your solution. When your competitors eventually show up they’ll be fighting over the scraps and expending way more effort trying to steal your current customers, with varying levels of success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Should You Be a Product Manager or a Software Engineer?

PMLesson's Ace the PM Interview

Here's a breakdown of how to consider a career in product management versus software engineering As a new grad, I was lucky enough to choose between product management and software engineering amongst other options. I talked to a lot of people in both roles at different companies before ultimately joining the APM program at Google, which was a phenomenal experience.

article thumbnail

What do Product Managers Want From Their Bosses?

Mind the Product

What is the job of a product leader? How should a Head of Product, a VP of Product, or a Product Team Lead behave? Many articles have been written on this subject, most of them either by product consultants or people holding one of the above titles. But what if we ask these questions to the people they’re supposed to lead? What does a product manager think about this?

article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

article thumbnail

Incentivizing Leadership and Risk in Product Management

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

More Trending

article thumbnail

Why Product-Led Growth Is of Rising Importance

ProductCraft

Editor’s Note: This article covers one chapter from the book, “Product-Led Growth: How to Build a Product That Sells Itself,” written by Wes Bush, founder of Product-Led Institute. First off, what the heck is product-led growth? Initially coined by OpenView, product-led growth is a go-to-market strategy that relies on using your product as the main.

Books 106
article thumbnail

So You Think You’re Ready to Hire a Marketer? Read This First.

First Round Review

As First Round’s Marketing Expert in Residence, Arielle Jackson often helps early-stage founders navigate the search for a full-time marketer of their own. From the when and the why to the who and the how, Jackson offers a crash course on every aspect of the marketer hiring process to help startups figure out what they need and avoid common pitfalls as they fill this important role.

article thumbnail

Servant Leadership for Product Managers

ProductCraft

Over the past few years, I’ve witnessed and been part of the evolution of the product manager role and product management as a discipline. Yesterday, product management was mostly unknown unless you were already in it. Most schools were unable to tie the discipline to real-world value. Yesterday, product leaders grew out of a myriad. Read more » The post Servant Leadership for Product Managers appeared first on ProductCraft by Pendo.

article thumbnail

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. magazine.

article thumbnail

Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

article thumbnail

Product Love Podcast: Mihir Nanavati, Head of Product at Adroll

ProductCraft

This week on Product Love, I chatted with Mihir Nanavati, head of product at Adroll. Adroll is an e-commerce growth platform that helps brands grow revenue through seamless marketing and advertising. Mihir is a veteran of the Bay area tech space and has worked both for early-stage startups and established enterprise companies. During his career, Read more » The post Product Love Podcast: Mihir Nanavati, Head of Product at Adroll appeared first on ProductCraft by Pendo.

article thumbnail

Pragmatic Institute's New Data Science Curriculum

Pragmatic Marketing

Preparing You for the Data Revolution. We’ve been talking a lot lately about the importance of understanding the impact data science is having on businesses. In fact, we believe in the future of data so much, that back in February we launched our first data course, The Business of Data Science , which teaches business leaders and product professionals the limitless potential data science can have on their products and business.

article thumbnail

What is a Product Roadmap?

Gainsight

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Provide high-level instructions for executing the strategy.

Roadmap 81
article thumbnail

The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

The make-or-break window of opportunity for product launch success is narrowing and becoming more challenging each year. This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers. It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. magazine.

article thumbnail

Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

article thumbnail

Boost App Conversions With These Effective Measures

The Product Coalition

Apps fill our busy lives and make our personal and professional lives easier. However, we all have had a love-hate relationship with certain apps at some point in time, sometimes making us falling short of converting into a paid user. Looking from a product manager’s perspective, the most critical KPI for any app is its conversions. Users have to complete the path of app conversion goals , in order to fulfil the intended goal for the app owner.

article thumbnail

Hiring Product Managers is hard, here’s how you can make it (a bit) easier! #BeerTest

NextBigWhat

Hiring PMs is hard for a number of reasons and some of these are applicable to other roles as well. In this post I’m going to focus on the evaluation… The post Hiring Product Managers is hard, here’s how you can make it (a bit) easier! #BeerTest appeared first on NextBigWhat.

article thumbnail

“…and I need it TODAY!”

The Product Coalition

Image by ThePixelman from Pixabay Wow, my previous post must have hit a nerve. I got so many responses, questions and requests for deep dive?—?it’s definitely a topic you care about, so I am going to dedicate a few posts for Q&A on this topic. Feel free to send additional questions my way. One common question I got was: Product strategy is great, but it takes time to complete.

article thumbnail

Should You Be a Product Manager or a Software Engineer?

PMLesson's Ace the PM Interview

Here's a breakdown of how to consider a career in product management versus software engineering As a new grad, I was lucky enough to choose between product management and software engineering. I talked to a lot of people in both roles at different companies before ultimately joining the APM program at Google, which was a phenomenal experience. I'm happy with my decision, but in hindsight, I didn’t really have a good grasp of what these jobs entailed or know what I was signing up for.

article thumbnail

Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

article thumbnail

The XaaS Value Stream

TSIA

In a recent blog article, I wrote about the formula for growing ARR (Annual Recurring Revenue) and how it requires a repeatable framework with the unique role of Product Management steering the ship. Product Management crafts the solutions that impact the customer experience, sales and service effectiveness, revenue growth, delivery costs, operational scale, and margins.

article thumbnail

This is an awesome article and exactly spot on!

Michael J. Fordham

This is an awesome article and exactly spot on! You sir are a software engineer and what’s more you have a skill that a lot of the “proper” engineers would envy; great communication skills!

Article 40
article thumbnail

The XaaS Value Stream

TSIA

In a recent blog article, I wrote about the formula for growing ARR (Annual Recurring Revenue) and how it requires a repeatable framework with the unique role of Product Management steering the ship. Product Management crafts the solutions that impact the customer experience, sales and service effectiveness, revenue growth, delivery costs, operational scale, and margins.

article thumbnail

5 WalkMe Competitors That Will Boost Your Product Adoption

Userpilot

WalkMe is one of the most popular tools for driving user adoption, but that doesn’t always mean it’s the best fit for your company. With that in mind, we thought we’d explore the top 5 WalkMe competitors. You can then make a more informed decision when it comes to choosing the best software for your business. The 5 products we chose were: Pendo.

article thumbnail

7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

article thumbnail

The XaaS Value Stream

TSIA

In a recent blog article, I wrote about the formula for growing ARR (Annual Recurring Revenue) and how it requires a repeatable framework with the unique role of Product Management steering the ship. Product Management crafts the solutions that impact the customer experience, sales and service effectiveness, revenue growth, delivery costs, operational scale, and margins.

article thumbnail

The Perfect Customer Journey Map

UXCam Bluespace

A customer journey map is a visualisation that helps you to understand your customer needs, hesitations, and concerns.

article thumbnail

Pragmatic Institute's New Data Science Curriculum

Pragmatic Marketing

Preparing You for the Data Revolution. We’ve been talking a lot lately about the importance of understanding the impact data science is having on businesses. In fact, we believe in the future of data so much, that back in February we launched our first data course, The Business of Data Science , which teaches business leaders and product professionals the limitless potential data science can have on their products and business.

article thumbnail

The Agile Arrow – a visual framework for managing complex sales deals

Intercom, Inc.

Mid-market and enterprise sales deals are undeniably complex. There are many decision makers, feature requests and critical dependencies that you have to navigate. Successfully managing complex sales requires a different level of visibility into your deals. You need a structured way to see and track exactly what’s required to progress the deal forward, while also staying flexible enough to adapt to changing deal dynamics.

article thumbnail

Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

article thumbnail

How to Test a Folding Smartphone (and Other Emerging Tech)

Centercode

Seeing the risks and rewards of emerging technology unfold is part of what makes the tech industry so exciting to follow. And since CES 2019, one of the biggest nail biters is the race to get the folding smartphone into the hands of consumers. Samsung delaying the April 26th launch of the Galaxy Fold indefinitely has gotten a lot of media attention, but they’re far from the only horse in this race.

article thumbnail

Birst 7: A new level of ease of use and collaboration across centralized and decentralized analytic teams

Birst BI

Cloud, digital transformation, mergers and acquisitions, big data analytics, data monetization, and more are all critical business initiatives creating an even greater divide between centralized IT and decentralized analytic teams in the business. This is why it is all too common for an organization to utilize at least two different Business Intelligence (BI) tools to support these different analytic needs.