Pokemon Go: One Year On
Mind the Product
AUGUST 14, 2017
A year ago I wrote an article about the explosion of Pokemon Go. According to ComScore , PoGo scored 28 million active daily users at its peak and has stabilized at five million. Niantic, the game maker, confirms this. The game rakes in about $2 million every day and at the time of writing sits at #7 top grossing game in the iTunes store. Given this, I wanted to revisit my original article and talk about how the game has evolved in the last year, and what lessons there are for us product manage
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