ProductBoard

SEPTEMBER 30, 2019

User research has early roots. Usage data… user needs… segments & personas… ethnographic user studies… I’d always reckoned these concepts and techniques came about in the ’70s and ’80s, as modern product design took hold. It was during this era that the Stanford Graduate School of Product Design introduced soft-systems thinking to ambitious young designers; Dieter Rams designed modern appliances with Braun.

User Testing 75

User Testing Research Software Product Research 75

Mind the Product

SEPTEMBER 30, 2019

Product people have a ton of different responsibilities – a number of stakeholders to answer to and a number of different problems to solve. In this ProductTank Toronto talk, Mitchell Gillespie, Director of Product Management at Wave speaks about: The product manager identity crisis. Motivating others. Playbooks. Watch the video to see Mitchell’s talk in full.

Product Research 82

Product Research Consulting Presentation Product Management 82

Product Management University

SEPTEMBER 30, 2019

Your products do some great things that competitors can’t touch. Awesome! You want that differentiation to play a starring role in your product positioning. Here’s the tough part. Our default m.o. is to explain “how” it’s different. In our own minds, the technical explanation is crystal clear, especially if we’re the ones writing it. “Who wouldn’t understand that?

Differentiation 147

Differentiation Positioning Customer Experience Product Management 147

Ask Benny

SEPTEMBER 30, 2019

When your product is your team. Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. You need to empower them. One of the best ways to do it is to understand that your product is no longer “the product”.

Customer Experience 104

Customer Experience Vision Framework Roadmap 104

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

First Round Review

SEPTEMBER 30, 2019

Gloria Lin opens up about her pre-founder journey, from founder dating and early conversations to how she prototyped with potential partners to narrow in on a specific idea. Her playbook is one of the most detailed and intentional processes we’ve ever seen — and the set of 50 questions she used to probe compatibility is an essential tool for any entrepreneur looking to team up on a startup idea.

Startups 111

Startups 111

Mind the Product

SEPTEMBER 30, 2019

Product people have a ton of different responsibilities – a number of stakeholders to answer to and a number of different problems to solve. In this ProductTank Toronto talk, Mitchell Gillespie, Director of Product Management at Wave speaks about: The product manager identity crisis. Motivating others. Playbooks. Watch the video to see Mitchell’s talk in full.

Product Research 89

Product Research Consulting Presentation Product Management 89

Product Innovation Educators

SEPTEMBER 30, 2019

Successful product managers wield influence and this is how they get it. Influence and persuasion is a core competency of successful product managers. It is also something that most product managers want more of — influence. You need it to get others to support your ideas and plans for improving products and making great new products. You also need it to make a larger impact on the organization.

Certifications 98

Certifications Leadership Messaging Technology 98

Ask Benny

SEPTEMBER 30, 2019

When your product is your team. Your Team is Your Product. One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. You need to empower them. One of the best ways to do it is to understand that your product is no longer “the product”.

Customer Experience 78

Customer Experience Vision Framework Roadmap 78

ProductCraft

SEPTEMBER 30, 2019

Product discovery is a messy, hard, and often thankless job. Quite frankly, there’s no way — or need — to sugarcoat this. Product discovery is also rarely linear, let alone foreseeable. There’s also no one-size-fits-all approach to doing it “perfectly.” As a result, product teams need to have high confidence in their ability to pick. Read more » The post How to Stay on Course During Product Discovery appeared first on ProductCraft by Pendo.

Product Research 85

Product Research 85

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User Testing

The Accidental Product Manager

SEPTEMBER 30, 2019

Sometimes you have to go up market in order to be successful Image Credit: Mike Mozart. In the world of shopping in bulk, you have choices. Specifically, when you need a huge amount of toilet paper or paper towels, you can choose to go to either Sam’s Club or Costco. Where do you choose to go? If you are like most people, if you have a choice you generally choose go to Costco.

Customer Experience 69

Customer Experience Positioning Product Management Product Manager 69

Nir Eyal

SEPTEMBER 30, 2019

The post How To Disarm Internal Triggers and Improve Focus appeared first on Nir and Far.

95

95

UX Studio

SEPTEMBER 30, 2019

When it comes to travel app development, product managers have to take the customers’ needs into consideration. Everyone wants their trips to be smooth and enjoyable, so we should build applications that make their lives easier – especially when they just want to relax or have some fun time. . Getting to the end of Indian summer, I always feel like having just one more short trip somewhere near the sea to extend the good sunny days.

Travel 65

Travel Research Software Development Product Research 65

UXCam Bluespace

SEPTEMBER 30, 2019

User engagement is more important than attracting a mass of customers who end up being dormant.

Customer Feedback 65

Customer Feedback 65

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Product Management

Emerge Insights

SEPTEMBER 30, 2019

Today business leaders across every industry are taking a step back and revisiting everything they do, from internal systems to customer interactions both online and in person. Teams are tasked with creating and delivering digital transformation solutions that empower employees, engaging customers, optimizing operations, and transforming products and services.

Vision 40

Vision Customer Feedback Product Strategy Strategy 40

Dear Strategy

SEPTEMBER 30, 2019

Dear Strategy: “How do you build a strategy that all levels of an organization can participate in and support – making sure to communicate the ‘why’ and not just the ‘what’?”. I absolutely love this question for many different reasons; not the least of which is that the answer is pretty much embedded within the question itself. In other words, most of the hard work on my end has already been done!

Workshop 40

Workshop Blog Feedback Software Strategy 40

Emerge Insights

SEPTEMBER 30, 2019

Vision 58

Vision 58