Practising “Best Practice” Product in the Context of B2B2B2C
Mind the Product
APRIL 19, 2021
“Who are we building this for, the buyer, their customer, or the users?!” This was the Product and Design team I was leading in 2020 which focused on building and selling an enterprise-grade digital platform in healthcare. The complexity of this situation was consternating. Who were we supposed to serve, and how would we serve [.] Read more » The post Practising “Best Practice” Product in the Context of B2B2B2C appeared first on Mind the Product.
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