Mon.Dec 16, 2019

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Demystifying account-based marketing: How to make it actually work for your business

Intercom, Inc.

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. ABM’s mixed reputation reflects the challenges that companies have faced implementing an account-based approach. Just two years ago, only 29% of marketers reported ABM to be an effective strategy.

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The Key Hard and Soft Skills for Product Marketers

Pragmatic Marketing

The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession. Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing.

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Moves to Modern Research: A New Maturity Model for User-Centric Organizations

dscout People Nerds

After years of conversations with leading researchers, we we’ve nailed down tangible stages orgs take as they adopt, expand, and grow user-centric practices.

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The Key Hard and Soft Skills for Product Marketers

Pragmatic Marketing

The role of soft and hard skills is a hot management topic. But few articles or texts provide relevant information for a specific profession. Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Managing Products at Scale by Lindsay Rothman

Mind the Product

What’s next after you find product-market fit? In this ProductTank Toronto talk, Lindsay Rothman – Lead Product Manager at FreshBooks at the time, helps us to answer that question. She provides us with a guide on what to do in this situation by: Staying innovative. Creating a framework for success. Watch the video to see Lindsay’s talk in full (view her slides here.

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Monitoring Best Practices for Citrix Cloud

eG Innovations

The evolution of cloud computing has transformed all aspects of the IT landscape – how applications are deployed, how data is consumed and stored, how security is managed, and so on. A recent Forbes survey reports that in the span of 15 months, about 80% of all IT funds will be committed to cloud solutions. Cloud adoption has also started in the end-user computing (EUC) world.

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How to Add Continuous Deployment to Agile Product Management

AB Tasty

What is Continuous Deployment, and how can you add it to your Agile Product Management— without causing big problems for your stakeholders? This article was originally posted on AB Tasty as How to Add Continuous Deployment to Agile Product Management.

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TEI 260: Proverbs for product managers and innovators- with Dr. Max Mckeown, PhD

Product Innovation Educators

Innovators make the world go around – and other principles for product managers. Do you like proverbs? I do. Proverbs are short general truths or pieces of advice. They can be a source of wisdom, which is why I read from the Bible book, Proverbs, most nights while I was in college. I was seeking wisdom. Proverbs come from many sources and some become common sayings, such as “measure twice, cut once” — wisdom for carpenters.

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Why Product Managers Should Slot Feature Flags into Their Agile Roadmap

AB Tasty

It’s easy to lose your way when building an Agile roadmap. If you get too detailed with your planning, you end up building a roadmap that is Agile in name alone but looks more like a traditional Waterfall roadmap. But if you don’t perform enough planning, then you’ll produce a skeleton of a roadmap that […]. This article was originally posted on AB Tasty as Why Product Managers Should Slot Feature Flags into Their Agile Roadmap.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Food Giant Product Managers Place Small Bets

The Accidental Product Manager

General Mills product managers are looking for new product ideas at startups Image Credit: Mike Mozart. There are exciting product manager jobs and then there are the product manager jobs at the really big food companies. Yes, yes – the good news is that you’ll probably be a relatively successful product manager no matter what you do simply because the big food companies provide us with the products that we all know and love.

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California Consumer Privacy Act (CCPA) and user analytics: What you need to know

Mixpanel

Companies that do business with California residents are less than a month away from seeing the implementation of a sweeping new data privacy law. The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020 and hands control of personal data to almost 40 million consumers in California — about 12 percent of the U.S. population. Since the legislation passed last year by a landslide in both state houses, Mixpanel has been working hard on updating our privacy policies and also he

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User Stories: Shaping a Masterpiece

ProductCraft

The mark of a great user story? Its evolution. A user story is something that takes clearer shape with each iteration. The prerequisite for the iterative creation of a user story is a clear understanding of your users and their motivations. This is non-negotiable — how else will you know that what you’re about to. Read more » The post User Stories: Shaping a Masterpiece appeared first on ProductCraft by Pendo.

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Our Strategy Beyond Episode 100

Dear Strategy

Dear Strategy: “What is your strategy beyond Episode 100?”. As you may have noticed, after 2½ years and 100 episodes, we’ve decided to take a little break during the month of December to regroup on what the future of Dear Strategy will look like beyond Episode 100. And just as our break was beginning, we got word that the blog post for Episode 92 won the Product Management Today MVP Award in the Market Strategy category!

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Leo and Summarization

Roy Madden

Reading through a large number of articles every day can be time-consuming, especially if those articles are long. Helping you save time is a problem we are very passionate about, so we are excited to release today a new Leo skill called Summarization. We have taught Leo to read and summarize the articles in your feeds so that you can more efficiently scan through articles and determine which ones are relevant.

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The Creation Experience Does Not Mirror a User’s Product Experience

Johanna Rothman

I wrote about how I felt about milestones after achieving a significant milestone last week ( How Do You Feel When You Achieve a Significant Milestone? ) I specifically wrote about my feelings. During a discussion on LinkedIn, a reader suggested I start with the last sentence I wanted to leave my readers with. Then build back up from there. That's a great idea.

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Feedly AI and Summarization

Roy Madden

Ask Leo to read the articles in your feeds and highlight crucial sentences Reading through a large number of articles every day can be time-consuming, especially if those articles are long. Helping you save time is a problem we are very passionate about, so we are excited to release today a new Feedly AI feature called Summarization. We have taught Feedly AI to read and summarize the articles in your feeds so that you can more efficiently scan through articles and determine which ones are releva

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Dear Strategy 101: Our Strategy Beyond Episode 100

Dear Strategy

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What is your strategy beyond Episode 100?”. Be sure to subscribe to our mailing list to stay up to date on all the latest episodes. And don’t forget to visit our blog to read the full post that goes along with this episode. Read the Blog Post for Episode 101. The post Dear Strategy 101: Our Strategy Beyond Episode 100 appeared first on Dear Strategy.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.