Pragmatic Marketing

FEBRUARY 17, 2017

Plus a Few Lessons for UX Designers. A few months ago, my son’s kindergarten teacher asked me to share what I do after I drop my son off at school. I had to follow on the heels of one mother who is the vice principal of a middle school and another who is a professional stylist for children. My curious 5-year-old was able to enthusiastically recount in great detail what the other mothers do for a living and their impact on the world.

UX 70

UX Feedback Software User Testing Magazine 70

Alty

FEBRUARY 17, 2017

Mobile revenues are expected to hit $700 billion by the end of 2017. Do you feel like your business is missing out on those profits? Instagram, Uber, Snapchat and a bunch of others companies have already proved that mobile-first business model works darn great. So should you jump on the bandwagon if you already have a mobile-friendly website? Yep, you may want to ponder over that.

Reporting Tools 40

Reporting Tools Customer Experience Customer Feedback Entertainment 40

Pragmatic Marketing

FEBRUARY 17, 2017

Your life is curated. The coffee you’re drinking, the videos you’re streaming and that pair of Converses you’re wearing—all your choices were driven by what was available and desirable. But who put those options there? Who decided that Nestlé should create an espresso machine? Who made YouTube a household name? Who told Nike to purchase Converse?

Research Software 70

Research Software Product Management Product Manager User Testing 70

Pragmatic Marketing

FEBRUARY 17, 2017

Indulge me for a minute. Before you read this article, click on your company’s website and view the page associated with your flagship product. Jot down the key message headings. Now open the datasheet for that product and compare the message headings to those you wrote down. Do they match? Are they even close? If your company is like most, the answer is “no.” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketi

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Pragmatic Marketing

FEBRUARY 17, 2017

What has changed so much about B2B marketing in the last few years that we’re now using a term like revenue marketing? In a nutshell: accountability. Ask yourself these two questions: Do you currently have any kind of revenue accountability? And if you don’t have revenue accountability today, will you be held accountable in the next 12 months?

Marketing 70

Marketing Reporting Tools White Paper B2B 70

Pragmatic Marketing

FEBRUARY 17, 2017

Organizations are only as good as the talent they employ, but finding that talent can be a massive challenge. Managers frequently rely on standard operating procedures and boring talk tracks to interview and fill open positions. These mind-numbing interviews result in a 50/50 chance of hiring the right individual, the individual who is not only qualified but has that certain something.

Positioning 70

Positioning Finance Customer Experience Education 70