Tue.Mar 19, 2019

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Build a sustainable customer acquisition strategy

Intercom, Inc.

Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Or on the other hand, invest too little money in a channel that has the potential to bring in many more customers than it does right now.

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Types of Data Needed for a Successful Win/Loss Analysis

Pragmatic Marketing

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business. All of your teams will benefit from the win/loss analysis you produce. Though there is no single way to conduct a win/loss analysis, there are many helpful pieces of data that can contribute to your results.

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Optimal Product Process™ 3.0 Phase Three: Develop

280 Group

This post describes the third phase in the Optimal Product Process: Develop. Download the entire Optimal Product Process Ebook 3.0: CLICK HERE. Using a great plan (whether an Agile backlog with sprint priorities assigned or a more formal plan) the agreed upon product is then developed. Feature and schedule tradeoffs are made. Technical feasibility may be assessed – if certain critical features are not possible the product may be delayed or cancelled altogether.

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6 Tips to Help You Execute Your Roadmap

The Product Guy

Roadmaps are altered by user feedback, new strategies and changing client needs. Help your team adapt and keep clients aligned with these documents, meetings, and conversations. In a recent live stream from one of our mentors of The Product Mentor , Andrew Hsu, lead a conversation on this topic. We are always looking for more product mentors from all around the world.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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3 Reasons why you Should go to ProductCamp

Mind the Product

ProductCamp is where it all started for me , and I get a particular feeling of joy when it comes around each year. These are the things I love the most about it: The Open Agenda. When I tell someone about an upcoming ProductCamp often the first question they ask is “Who’s speaking?”. Most events have a defined speaker line-up that’s been curated for the day.

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Focus on what really matters: Lesson learned as a product manager

The Product Coalition

Things I learned the hard way, but you don’t have to Credit: Spider-Man: Into the Spider-Verse, Sony Picture Converting into a product manager has never been an easy task, however ready I thought I was. Behind the busy therefore seemingly self-important schedule, I have been keeping asking myself, what value do I bring to the table? After all, product managers are not the real “makers”.

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The Essential Questions That Have Powered This Top Silicon Valley Manager’s Career

First Round Review

After over a decade spent leading teams, Facebook VP of Product Design Julie Zhuo firmly believes that questions are a manager’s best tool. Here, she shares the essential questions she's used to build trust, improve 1:1s and make sure feedback is heard.

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Voice of Customer: Why VoC should lead your product development process

Usersnap

As a product manager or a SaaS company owner, what is your main drive in building new products? What impacts your decision-making process? Do you consider customer feedback? Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle.

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Flanking the Competition: Using Military Strategy to Inform Competitive Intelligence

ProductCraft

*Editor’s note: This post is the second in a series on the similarities between product management and military strategy. Part One can be found here. It was 3 am, ten kilometers outside of Marjah, Afghanistan, and just a few nights after the start of Operation Moshtarak (the largest offensive since the fall of the Taliban). The post Flanking the Competition: Using Military Strategy to Inform Competitive Intelligence appeared first on ProductCraft by Pendo.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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The Secret Ingredient For Perfect Product Marketing

The Product Coalition

B2B SaaS companies pride themselves on constantly releasing new features and product improvements, but a lot of them fall flat when it comes to marketing those new releases. It’s a shame, because a new release should be a cause for celebration. Obviously I’m not saying that every little improvement deserves a song and dance routine, but for the bigger projects, it’s an opportunity to show off what you’ve done.

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Podcast… “The Rich Mironov Hypothesis: Great Product Leadership is Both Subtle and Slow to Pay Off”

Mironov Consulting

H2R Product Science ‘s Holly Hester-Reilly produces a Product Science Podcast which covers a range of topics around product experiments, teams and scalable organizations. She invited me to join for this episode called The Rich Mironov Hypothesis: Great Product Leadership is Both Subtle and Slow to Pay Off . Give it a listen. Topics we touched: What makes for a good product manager, and why are good developers, tech support folks, and salespeople not necessarily a good fit?

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Deep Dive into Azure Digital Twins

Daniel Elizalde IoT Blog

In this episode of the IoT Product Leadership podcast, we discuss Digital Twins. My guest today is Sam George, head of Azure IoT at Microsoft. Sam has been in the show before. And I’m really glad to have him back for another insightful conversation. You can check out our previous conversation on episode number 15, where Sam shared his vision and strategy for the Azure […].

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Knowledge Management Is the Secret to Customer Success

TSIA

There are many opportunities to impress your clients during a service engagement, but there are two that stand out: the moment the work on their project actually starts, and the moment it finishes. Not only are these key milestones in a services engagement, these stages relate to internal transitions in the customer’s relationship with your organization.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Product Takeoff

Product Takeoff

Every product has a lifecycle of Introduction, growth , maturity and decline.With digital disruption in the market place it is very critical that we design products that stay in the growth phase for a longer period of time. To achieve that level of confidence and to build products in that space we as product managers have to focus on a few key principals before we plan on getting the next thing in the marketplace.The four major principals we generally go by are Vision, Strategy, Team and Rapid l

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Types of Data Needed for a Successful Win/Loss Analysis

Pragmatic Marketing

A win/loss analysis is one of the most critical analyses that a product marketer can create to benefit their teams. Conducting interviews and collecting data can help your entire organization improve customer acquisition and retention strategies and grow the business. All of your teams will benefit from the win/loss analysis you produce. Though there is no single way to conduct a win/loss analysis, there are many helpful pieces of data that can contribute to your results.

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What is the Ideal Product Team Size?

ProductPlan

Getting the green light to hire product managers is almost always a good sign. It means your company is growing, maturing, or diversifying its offering. It means more firepower is required, as the current team (or lack thereof) is no longer able to adequately handle product management as is. This moment also represents an opportunity to determine what an ideal product team would look like.

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Website Accessibility: 5 UI Design Tips to Avoid “User Blindness”

UX Studio

I had a dream last night. I needed to call someone to let them know I was running late for our meeting. Easy task, no? I thought so too. Then I realized I was also trying to balance seven apples, a pile of A4 paper and a pair of running shoes in my arms. Besides, the screen of my phone featured a single, completely obscure tone. It made browsing my contact list impossible… These are times you realize the need for website accessibility.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Videocast: Transforming with Truly Effective Product Management

Mironov Consulting

Blaine Mathieu, Vantiq ‘s CMO, hosts a video interview series on digital transformation and the real-time enterprise. He invited me to join for an episode on how to “ Transform with Truly Effective Product Management. ” We touched on a variety of topics, including: Digital transformation is very difficult, especially for manufacturers of physical goods.

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UX Company vs Web Design Company: How do they differ?

UX Studio

Ten years ago everything worked so much simpler. If you needed somebody to design a great website for you, you searched for a web designer. Now things have changed. You can choose from UX designers, UI designers, customer experience designers, product designers, service designers, interaction designers, and the list goes on and on. So just consider them buzzwords?