280 Group

MARCH 28, 2017

This is a guest post by John Armstrong, CMO, Zettaset. Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. One of the biggest questions that marketing leadership is being asked by executive management is this: “What return on marketing investment (ROMI) is the company getting for the money they spend?

Product Marketing 160

Product Marketing Marketing Leadership Product Management 160

Product Management University

MARCH 28, 2017

When it comes to hiring the right product manager, there’s no foolproof technique. Treat it like you’re shopping for a product. You have a set of needs. There are obstacles to meeting those needs, and you’re going to shop for a person who can best remove those obstacles. The situational interview will quickly separate the contenders from the pretenders.

Product Management 116

Product Management Product Manager Weak Development Team User Testing 116

Mind the Product

MARCH 28, 2017

For me, as for many, the idea of applying a scientific approach (experiments, hypothesis, etc) to product management came from Eric Ries in Lean Startup. In many ways, the concept was a game changer in how to approach validating product ideas and getting to product market fit. Over the last few years, the idea of using hypotheses that are tested and measured has become accepted in organisations of all sizes, from startups to global corporates.

Customer Experience 111

Customer Experience User Testing Startups Product Research 111

TSIA

MARCH 28, 2017

At TSIA, we are dedicated to helping technology and services organizations of all sizes stay on top of the latest best practices for growing and advancing their businesses. Each year, our research team publishes their "State of" reports on developing trends affecting their respective areas of research to serve as a guide for achieving success in the coming year and beyond.

Reporting Tools 40

Reporting Tools Research Software Technology Development 40

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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

Product Management

dscout People Nerds

MARCH 28, 2017

Adler discusses the art of being in service of people and cultivating human potential.

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UserTesting

MARCH 28, 2017

Earlier this month we announced our newest feature, Transcripts. The feature automatically transcribes verbal comments from user tests and appear right alongside videos, making reviewing videos and gaining valuable insights faster and easier than ever before! . Now that many … The post Transcripts: Pro tips appeared first on UserTesting Blog.

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User Testing Customer Feedback Product Research Blog 22