“Agile Coaching” Is Not the Goal
Johanna Rothman
DECEMBER 18, 2018
I've met a number of agile coaches recently. They tell me they're hired as Scrum coaches or as Scrum Masters. They see their job as “better Scrum.” It would be lovely if that was their one and only job. However, many of these coaches work in organizations just starting a cultural transformation. Even though the client asked for agile coaching, that might not be what the client needs.
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