Roman Pichler

JUNE 1, 2020

Lead the Stakeholders—Don’t Please, Don’t Dictate. As the person in charge of the product, your aspiration should be to lead the stakeholders in order to create value together and achieve product success. In reality, however, some product people either aim to please the stakeholders by saying yes to their requests or by brokering compromises. Others do everything they can to make the stakeholders agree to their ideas and plans.

Weak Development Team 307

Weak Development Team Product Research Customer Experience Workshop 307

The Product Coalition

JUNE 1, 2020

We love talking about data. As product people, it’s our bread and butter. We’ve previously discussed Product Data Management , and taken a look at some of the best data visualization platforms for PMs. You don’t need to be a data scientist to be a product manager. You don’t need to have any serious data analysis experience to start your product management path.

Data Visualization 78

Data Visualization User Testing Product Management Product Manager 78

ProductCraft

JUNE 1, 2020

You’re distracted. I’m distracted. Just about everyone on the Zoom call is distracted, and in the back of our minds, we are all wondering: When things will go back to “normal?” You may be tempted to wait things out and go through the motions. If you are in this category, rethink your strategy. The bull. Read more » The post In Uncertain Times, Product Ops to the Rescue appeared first on ProductCraft by Pendo.

Strategy 52

Strategy Product Management Product Manager Management 52

Jay McBain

JUNE 1, 2020

The communications industry is facing a perfect storm of converging forces, from COVID-19 to the rise of influencer marketing and even AI. At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

Research Software 143

Research Software User Testing Technology Marketing 143

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Indicative

JUNE 1, 2020

Competition for attention spans in the gaming industry is fierce. One of the driving forces is the speed of growth in the sector, especially due to COVID-19’s shelter-in-place measures. Analysts predict that lockdown measures will yield higher consumer spending on games, with a 13.3% year-over-year growth in 2020. If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement.

Data Visualization 129

Data Visualization User Testing Marketing Customer Feedback 129

Pragmatic Marketing

JUNE 1, 2020

As a product marketer, if you told me that you’re worried about this crisis, your business and your livelihood, I wouldn’t be surprised. If you then told me that you’re leaning into the crisis to get your business the attention it needs to succeed, I’d support you. If you showed me copy that said, “Finding the right CRM for the new normal,” I’d take you aside and give you a few suggestions.

User Friction 91

User Friction Customer Experience Branding Messaging 91

Nir Eyal

JUNE 1, 2020

The post How to Raise Distraction Free Kids appeared first on Nir and Far.

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The Product Coalition

JUNE 1, 2020

“Yeah, but…”: the Litmus Test for Platform Businesses Uber, Facebook, Airbnb, Amazon?—?these are all successful companies with a platform business model. (You might also know it under names like “multi-sided platform”, or “marketplace”.) This isn’t a new business model, but as Internet connections became increasingly present in our lives (first in every home, then in every pocket) the possibilities for global-scale platform businesses exploded.

Feedback Software 78

Feedback Software User Testing Travel Advertising 78

The Accidental Product Manager

JUNE 1, 2020

Restaurants are looking to empty malls to boost their deliveries Image Credit: Lou Stejskal. With the arrival of Covid-19, the world of restaurants has been turned upside down. Restaurant product managers are scrambling to change their product development definition and find ways to keep the doors (virtually) open even as their customers are being urged to stay home.

Product Management 65

Product Management Product Manager Management Management 65

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User Testing

Modus Create

JUNE 1, 2020

Everyone knows information security is important: from tuning web application firewalls, to ensuring we have a disaster recovery plan, to deploying vulnerability scanning. But one thing technology leaders need to ask themselves is, “what are the threats we face?” Threats can come from a variety of sources, both internal and external. The news is filled with tales of hackers breaking into financial institutions, DDoS attacks on credit card companies, and data breaches due to poor soft

Software Review 75

Software Review Systems Review Technical Review Development Team Review 75

Messages that Matter

JUNE 1, 2020

Have you been thinking about changing your position because of the COVID-19 pandemic? Much has been written about the need to adjust your marketing to take into the account the crisis. Be more empathetic, some suggest. Others say you need to change your message because what buyers are concerned about has changed. I say don’t […].

Positioning 52

Positioning Messaging Marketing 52

Modus Create

JUNE 1, 2020

RESTON, VA. (PRWEB) JUNE 01, 2020 – Modus Create, a disruptive consulting, product strategy and Agile development firm, today announced the release of Modus Security, a packaged product that helps organizations identify and address threats to their intellectual property and private information. Utilizing a cross-functional team of security consultants, Modus Security combines due diligence and threat modeling with technical deep dives into an organization’s application portfolio, network c

Development Team Review 52

Development Team Review Technical Review Software Review Consulting 52

Pragmatic Marketing

JUNE 1, 2020

As a product marketer, if you told me that you’re worried about this crisis, your business and your livelihood, I wouldn’t be surprised. If you then told me that you’re leaning into the crisis to get your business the attention it needs to succeed, I’d support you. If you showed me copy that said, “Finding the right CRM for the new normal,” I’d take you aside and give you a few suggestions.

User Friction 18

User Friction Customer Experience Branding Messaging 18

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Product Management

Product Innovation Educators

JUNE 1, 2020

How video directors think about creating effective videos can help product managers create better products. Some of the best product management lessons come from unexpected places, and I enjoy finding them. This interview is a perfect example. Current Resident is the name of a creative video production group in Minneapolis, Minnesota. I think of them as video storytellers.

Product Management 83

Product Management Product Manager Differentiation Research Software 83

The Product Coalition

JUNE 1, 2020

Improve Content Discovery in Products through AI The development in AI can be leveraged to show users content that adds maximum value to them. A vast majority of us in today’s digitally native world spend a considerable time of their day online. A huge portion of that time is vyed for by multiple social media platforms. Loosely bundled as Media Platforms (Social or not) the values proposed by each of them varies: - Twitter provides a way to ingest quick information and news - LinkedIn promises a

Product Research 78

Product Research Entertainment Feedback Software Data Visualization 78

The Product Coalition

JUNE 1, 2020

As a content evangelist, we all want users to engage with our content, bring in more visitors, and expect them to stay for some time and read what you have written (it helps in improving the bounce rate). There are several methods to improve user experience (UX) matter on the blog. Like if we want user attention, the user should spend time on our blog, read the full content, and subscribe to future blogs.

Customer Experience 78

Customer Experience Blog User Experience Inbound 78