Developing Product Intuition
Published in
6 min readFeb 17, 2020
Over the last several years, there has been a rapidly growing body of practices associated with using data to create better outcomes for customers of products and services. This is referred to as Data-Driven Product Development (and multiple similar terms).
The Lean Startup increased attention to leveraging data for better decision-making by popularizing the Build-Measure-Learn loop. Digital products and cloud-based services made it easier to instrument, collect usage data, and run experiments like A/B testing that is foundational to trendy Product-Led Growth strategies.
