Fri.Jul 19, 2019

Connecting the Dots: How Personalisation Shaped my Career by Elize Bosker

Mind the Product

My product management career has been shaped by my experiences in developing personalised products. In this talk for #MTPEngage Hamburg, I walk through my experiences, failures, and learnings, and share what personalisation in product has taught me so far.

Product Operations: The Fuel for Winning Product Strategies

Melissa Perri

46.8% of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% always or almost always use data to back decisions.

The Definitive Guide to Writing High Converting Emails

AB Tasty

Delivering marketing emails that convert is no easy task. Our guide will walk you through some basic principles to get you on track. This article was originally posted on AB Tasty as The Definitive Guide to Writing High Converting Emails. Conversion Optimization

Product Managers: Learn to Let Go

ProductPlan

I spent the last couple days in San Francisco attending my first Mind the Product conference. On top of marveling at this year’s venue, enjoying the happy hour kickoff, and soaking up a handful of Marty Cagan quotes, I had the opportunity to speak with incredible product managers on the ground floor.

How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.

The State of Digital Transformation 2019

Modus Create

Methods and approaches to digital transformation are becoming solidified, and a couple of studies 1 2 released in 2019 highlight the motions that have taken place and show emerging patterns for digital transformation in large organizations.

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Erika Hall on Why Surveys [Almost Always] Suck

UserInterviews

Before you send out your next survey, think about what you really want to learn

56

Measuring the Success of Your Product Initiatives With Gainsight PX

Gainsight

Chances are you’ve heard the saying, “‘Everyone wants change, just not for them.”. If we’re being honest, we can all agree that the one constant in life is change—yet managing change can be difficult. Will the new thing be better than the old thing?

Erika Hall on Why Surveys [Almost Always] Suck

UserInterviews

Before you send out your next survey, think about what you really want to learn

52

Weekly roundup: all about artificial intelligence

UserTesting

Whether you prefer old-school analog or have fully embraced artificial intelligence (AI) there’s no question that it’s becoming more and more embedded in our daily lives.

Blog 30

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.