Fri.Jul 19, 2019

Connecting the Dots: How Personalisation Shaped my Career by Elize Bosker

Mind the Product

My product management career has been shaped by my experiences in developing personalised products. In this talk for #MTPEngage Hamburg, I walk through my experiences, failures, and learnings, and share what personalisation in product has taught me so far.

Product Operations: The Fuel for Winning Product Strategies

Melissa Perri

46.8% of product decision makers cite lack of quality data as the main challenge they make when making decisions and only 21.9% always or almost always use data to back decisions.

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The Definitive Guide to Writing High Converting Emails

AB Tasty

Delivering marketing emails that convert is no easy task. Our guide will walk you through some basic principles to get you on track. This article was originally posted on AB Tasty as The Definitive Guide to Writing High Converting Emails. Conversion Optimization

The State of Digital Transformation 2019

Modus Create

Methods and approaches to digital transformation are becoming solidified, and a couple of studies 1 2 released in 2019 highlight the motions that have taken place and show emerging patterns for digital transformation in large organizations.

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

How to Create Targeted In-App Messages with Gainsight PX

Gainsight

Companies are constantly releasing new products and features. But making end users aware of these new options is a big challenge for marketing, sales, and customer success teams.

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Measuring the Success of Your Product Initiatives With Gainsight PX

Gainsight

Chances are you’ve heard the saying, “‘Everyone wants change, just not for them.”. If we’re being honest, we can all agree that the one constant in life is change—yet managing change can be difficult. Will the new thing be better than the old thing?

Erika Hall on Why Surveys [Almost Always] Suck

UserInterviews

Before you send out your next survey, think about what you really want to learn

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Weekly roundup: all about artificial intelligence

UserTesting

Whether you prefer old-school analog or have fully embraced artificial intelligence (AI) there’s no question that it’s becoming more and more embedded in our daily lives.

Blog 33

Erika Hall on Why Surveys [Almost Always] Suck

UserInterviews

Before you send out your next survey, think about what you really want to learn

52

Win the Digital Transformation Game with the Product Mindset

Speaker: David DeWolf, Founder and CEO, 3Pillar Global

No matter what your idea is, no matter how good it is, and no matter how well you know your market, 3 out of 4 digital initiatives do not succeed. To better understand how to win, we should first understand why we’re failing. In this webinar, David DeWolf will share his experiences and lessons learned to help you succeed in playing the “product” game, instead of the “IT” game.