Kevin Maney on designing your own category
Intercom, Inc.
SEPTEMBER 15, 2021
In this era of ever-increasing digital disruption and innovation, category design can be the ultimate business strategy for brands wishing to stand out from the crowd. And one of the biggest advocates behind the movement is author, columnist, and advisor Kevin Maney. As a tech journalist, Kevin has been witnessing the evolution of the tech industry for more than 20 years.
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