The “Why” Behind Your Product Roadmap
bpma ProductHub
APRIL 17, 2017
By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. These key objectives capture details like who is responsible, how it will be measured, and specifically when it will get done. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” Great companies have systems and processes and a way to talk about the “why” behind what they are doing.
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