Fri.Oct 11, 2019

Empowering the Product Troika


As the ancient proverb says, it takes a village to build a product. Well, it doesn’t actually say that, but the point still stands. Products, especially well-designed and innovative ones, aren’t built by a single contributor. So, who does build them? A product manager, a designer, and an engineer.

Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start?

The Best Way to Find Competitors

The Product Coalition

Business is based on competition. If you want to suceed you need to identify your competitors. Here are the best methods to do it. Continue reading on ». product seo startup business strategy

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Listen to the podcast episode here. Rebecca. Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode.

Rapid Experimentation at Every Stage of Product Development

Speaker: Tanya Koshy, VP of Product, UserTesting

Experimentation isn't something you do once you have designs or once you’ve built the product; it's important to validate early and often to better understand your customer, their needs, and the market opportunity. Join Tanya Koshy, VP of Product at UserTesting, as she explores how, by using customer feedback at every stage of the product development process, you can better and more quickly iterate on your product ideas. Ultimately, this rapid experimentation during development will enable you to deliver customer value faster.

How Wistia’s Senior UX Research Manager Overcomes Common Challenges in Conducting User Interviews


Mary takes joy in research. She loves having her assumptions challenged and getting to know Wistia’s users. In this post, she shares how she gets great research participants

UX 79

More Trending

Innovation, Inclusivity, and Women in Product

The Product Coalition

Irma Mesa is a vibrant member of her local PM community in Indianapolis, and has extensive experience in many areas of Product. She’s worked in EdTech, as a remote Product Manager, and as a volunteer with Black Girls CODE, CodeDoesGood, Girl Develop It and BUILTBYGIRLS.

Will 2020 Be Sequoia’s RIP Good Times Redux?


Will the impending recession in 2020 prompt another version of the infamous Sequoia 2008 RIP Good Times presentation? The post Will 2020 Be Sequoia’s RIP Good Times Redux? appeared first on Development Corporate. Corporate Development Private Equity Product Management 2020 Recession

Common Traits of Mediocre Product Managers and How to Avoid Them

The Product Coalition

Most of us like to think that it’s pretty obvious how to avoid being a terrible Product Manager. Some of us even know what it takes to be a great PM. Unfortunately, it’s much easier to find ourselves stuck somewhere in the middle. Not bad enough to be fired, not awesome enough to progress.

Software Piracy in Russia


According to the most recent BSA Global Software Survey in 2018, software piracy in Russia is reported to be at 62 percent with a commercial value of $1.29 billion.

How to Monetize Data with Analytics

For software vendors looking to grow their customer base and increase revenue in a crowded marketplace, successfully and seamlessly integrating analytics into a SaaS product is critical. Learn how to monetize and productize data with embedded analytics.

How to prevent your backlog from becoming unmanageable.

The Product Coalition

Delete Things That You’ll Never Do There was a time when I took over 2 JIRA boards, one of them had over 1000 open tickets.

How to develop strong Engineering, Product and Design partnerships

The Product Coalition

Powerful Customer Interviews: When You Need Them and How to Make Them Efficient

The Product Coalition

If you want to give your customers what they want, you’ll need to know how to ask them. Business is a bad place for surprises?—?after after all, how many surprises in your life went well?

B2C 78

Product Management Courses: Top 6 Platforms

The Product Coalition

The best way to advance your product management career is to develop yourself. But when you work 40+ hours per week, it is difficult to visit seminars, colleges courses or other further education programs. A flexible option to learn and progress are MOOCs (Massive Open Online Courses).

The Science of High-Impact Experimentation

Speaker: Holly Hester-Reilly, Founder and Product Management Coach, H2R Product Science

Too many product teams don't know what to test, which leads to poorly designed experiments and unclear results. How can a product manager be certain they’re making effective decisions when it comes to experimentation? Join Holly Hester-Reilly, Founder and Product Management Coach at H2R Product Science, as she walks us through the entire experimentation process, from deciding what to test to sharing the results with stakeholders, to illustrate what strong testing practices look like and how they can be implemented in every organization.