Fri.Oct 11, 2019

Empowering the Product Troika


As the ancient proverb says, it takes a village to build a product. Well, it doesn’t actually say that, but the point still stands. Products, especially well-designed and innovative ones, aren’t built by a single contributor. So, who does build them? A product manager, a designer, and an engineer.

Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. So where do you start?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Best Way to Find Competitors

The Product Coalition

Business is based on competition. If you want to suceed you need to identify your competitors. Here are the best methods to do it. Continue reading on ». product seo startup business strategy

Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Listen to the podcast episode here. Rebecca. Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm Rebecca Kalogeris, Vice President of Sales and Marketing at Pragmatic Institute, and your host for this episode.

How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfil, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

How Wistia’s Senior UX Research Manager Overcomes Common Challenges in Conducting User Interviews


Mary takes joy in research. She loves having her assumptions challenged and getting to know Wistia’s users. In this post, she shares how she gets great research participants

UX 83

More Trending

Innovation, Inclusivity, and Women in Product

The Product Coalition

Irma Mesa is a vibrant member of her local PM community in Indianapolis, and has extensive experience in many areas of Product. She’s worked in EdTech, as a remote Product Manager, and as a volunteer with Black Girls CODE, CodeDoesGood, Girl Develop It and BUILTBYGIRLS.

Will 2020 Be Sequoia’s RIP Good Times Redux?


Will the impending recession in 2020 prompt another version of the infamous Sequoia 2008 RIP Good Times presentation? The post Will 2020 Be Sequoia’s RIP Good Times Redux? appeared first on Development Corporate. Corporate Development Private Equity Product Management 2020 Recession

Common Traits of Mediocre Product Managers and How to Avoid Them

The Product Coalition

Most of us like to think that it’s pretty obvious how to avoid being a terrible Product Manager. Some of us even know what it takes to be a great PM. Unfortunately, it’s much easier to find ourselves stuck somewhere in the middle. Not bad enough to be fired, not awesome enough to progress.

Software Piracy in Russia


According to the most recent BSA Global Software Survey in 2018, software piracy in Russia is reported to be at 62 percent with a commercial value of $1.29 billion.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to prevent your backlog from becoming unmanageable.

The Product Coalition

Delete Things That You’ll Never Do There was a time when I took over 2 JIRA boards, one of them had over 1000 open tickets.

How to develop strong Engineering, Product and Design partnerships

The Product Coalition

Powerful Customer Interviews: When You Need Them and How to Make Them Efficient

The Product Coalition

If you want to give your customers what they want, you’ll need to know how to ask them. Business is a bad place for surprises?—?after after all, how many surprises in your life went well?

B2C 78

Product Management Courses: Top 6 Platforms

The Product Coalition

The best way to advance your product management career is to develop yourself. But when you work 40+ hours per week, it is difficult to visit seminars, colleges courses or other further education programs. A flexible option to learn and progress are MOOCs (Massive Open Online Courses).

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.