The Product Guy
DECEMBER 22, 2016
More segments from our conversation with Adam Warburton — and shedding some light onto just exactly what makes Adam truly The Best Product Person of 2015. The Best Product Person (TBPP) ris the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Mind the Product
DECEMBER 22, 2016
I’m a product manager for a content management system that runs some of the most-visited websites in the world. Our team reports to the CTO, and we sit within the engineering arm of the organization. Prior to this I’d had a year’s product experience at a customer-facing SaaS company and naively I believed I could copy-paste this experience. I was wrong.
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Pragmatic Marketing
DECEMBER 22, 2016
The alignment between sales and marketing is one of the most critical components of successful revenue growth. But far too often, the relationship more closely resembles Athens and Sparta than a happy marriage. In this podcast, Bertrand Hazard , vice president of marketing for TrustRadius, shares his insights into why alignment is critical, how to tell if you’re out of synch and what you can do to get the relationship back on track and delivering more revenue.
Product Manager in Heels
DECEMBER 22, 2016
User stories are the currency with which Product Managers communicate and sell the business idea they are advocating for. They are one of the most important artifacts (other than the Product Roadmap) that a Product Manager creates. Here's some suggestions for crafting user stories: 1. Follow the basic format The basic format of a user story is: As a {type of user} I want to {goal} So that I can {reason} User stories help to answer three questions: Who is this funcationality for?
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Product Manager in Heels
DECEMBER 22, 2016
Product Management is all about two things - pattern recognition and the art of managing a lot of lists (more on this later). Identifying common problems your customers are having comes from recognizing patterns in customer behavior, business objectives and internal/external feedback. This is how I've managed to identify and validate customer problems. 1.
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