Thu.Apr 21, 2022

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A step-by-step guide to running a customer journey mapping workshop

Mind the Product

Read on to learn how to prepare for a customer journey mapping workshop, how to conduct it smoothly, and what to do afterwards. [.] Read more » The post A step-by-step guide to running a customer journey mapping workshop appeared first on Mind the Product.

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Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

Alchemer Mobile

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Mobile interaction and response rate benchmarks. Companies continued using their apps to engage regularly with consumers as mobile became a primary way for them to communicate. In response, consumers interacted more with brands through their apps.

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How I got my job in product – Esha Shukla

Mind the Product

Esha Shukla is a product manager at WhatsApp (owned by Meta Platforms), the private, cross-platform centralized instant messaging and voice-over-IP service connecting billions of users across the world. Here’s how she got her job in product. [.] Read more » The post How I got my job in product – Esha Shukla appeared first on Mind the Product.

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Why I love to hate finance

Product Management Today Submitted Articles

Wendy Tapia is a Senior Product Manager in Finance. Wendy hates finance. But she doesn’t really. Here’s our mission to reimagine hospitality finance.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Europe In-Person 2022 Highlights

Business of Software Conference

What can we say about Business of Software’s 2022 Europe In-Person conference? Well, they say a picture is worth a thousand words, so here’s a recap of Business of Software Conference Europe 2022 in photos: After two years of Zooming, Mark felt a little more comfortable broadcasting from the safety of a small window. Roan Lavery discussed motivation in his session followed by a great series of Q&A.

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The art of starting a startup — Gagan Biyani’s advice for generating, validating, and executing on ideas

The Review by First Round

Today’s episode is with Gagan Biyani , co-founder and CEO of Maven , a company that empowers the world’s experts to offer cohort-based courses directly to their audience. After being early at 3 startups that achieved over $1 million in run-rate in their first six months of going live, Gagan has learned some valuable lessons and seen a wide range of outcomes — from Udemy going on to IPO in 2021, to Sprig shutting down in 2017.

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The Ultimate List of Product Experience Resources for 2022

Gainsight

2022 has already been quite the year. Since 2021, we have seen more product-led hypergrowth than in years past. According to an October 2021 Wired Magazine article titled “Earth’s Unicorn Population Is Exploding,” it was revealed that a record-breaking 264 companies were hitting “unicorn” status in the US, with VC investment hitting $240 billion. In fact, in 2022, there are reportedly over 1,000 companies that were in hypergrowth and reached “unicorn” status worldwide.

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Creating Emotional Connections with Customers Using Data

AB Tasty

Be sure to check out the series introduction, part 1 with Zion & Zion, and part 2 with Cro Metrics if you haven’t read them yet. For the third blog in our five-part series on a data-driven approach to customer-centric marketing, we talked with our partner Matt Wright, Director of Behavioral Science at Widerfunnel, and […].

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The Ultimate List of Customer Success Resources For 2022

Gainsight

Every year Gainsight loves to give our customers and community the best of what we have for resources, including events, webinars, articles, ebooks, and more. As the thought leader in the field of Customer Success, we want you to have all the information and insights you need to stay current with the best practices, newest insights, and trends. . As we enter the post-pandemic era, we have learned that customer success was one of the leading reasons companies who invested in CS fared better than

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Moderated vs. unmoderated website usability testing

TryMyUI

When you finish designing a website, your work doesn't stop there. In fact, you could argue that work is only beginning. The next step in the process is to get feedback on the site's user experience. This is where website usability testing comes into play. Without the user's view of your design, you can never know the flaws or correct them. . The post Moderated vs. unmoderated website usability testing appeared first on TryMyUI Blog.

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Top 3 CS Trends We’re Paying Attention to Right Now

Gainsight

Over the past several years, Gainsight has turned to the field of information and statistical reporting to aid in traversing change and building out new paths. One of the leaders in research, advisory, and consulting is Forrester. Their unique insights ??stem from hundreds of thousands of surveys with respondents who are consumers, heads of business, and technological leaders.

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Top 10 Requirements of Cloud Monitoring Tools

eG Innovations

Most organizations are moving applications and workloads to the cloud. Our APM survey found that 88% of organizations had some form of cloud technology deployed already. At the same time, there are several misconceptions about the cloud. There are many who believe they don’t need monitoring tools for the cloud because their cloud provider will take care of all of their performance needs.

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How to Consolidate Jira Instances Post Mergers

Modus Create

Agile philosophies have extended their influence far beyond software development. It isn’t uncommon for organizations to consolidate all their workflows in one tool to boost transparency and accountability. A centralized tool also serves as a knowledge repository. However, you can always count on mergers to rock the boat. . As an official Platinum Solution Partner for Atlassian , we often get approached by organizations to consolidate their Atlassian products post-M&As.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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How to Write Copy for Great In-app Experiences that Users Will Actually Read and Convert?

Userpilot

Today, we’re going to take a closer look at the different types of microcopy, why it’s important, and go over five tips that will help you write better microcopy in the long run. Let’s get right into it! TL;DR. Microcopy is the tiny words you can see on the websites and apps that guide users and contributes to customer satisfaction. You need a deep understanding of your target audience when writing a SaaS microcopy to ensure the messaging is relevant to users.

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Enterprise CS 301: Measure Business Impact the Right Way

Gainsight

When it comes to travel, they say half the fun is getting there—though it usually depends on which airline you take! . Similarly, establishing customer success (CS) at the enterprise level can be quite an exhilarating journey, both challenging and rewarding. The question is, what do you do once you are “there”? Is it enough to simply arrive at customer success, or is there an opportunity to truly make an impact on growth?

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Dialling it up: The evolution of phone support

Intercom, Inc.

We’ve come a long way from the days of clunky desktop computers and electronic hobbyists. With each season, laptops get thinner, and phones get smarter. But while computing technology has evolved tremendously in the past few decades, we can’t say the same about phones. At least about the way we use them in business. Messaging is increasingly ubiquitous in our personal lives, yet we still pick up the phone to talk to support in the same way we did 50 years ago.