Tue.Jan 04, 2022

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Goodbye 2021, Hello 2022

Alchemer Mobile

From celebrating our ten-year anniversary to being recognized as one of the 100 Best Companies to Work For by Seattle Business Magazine to the publication of our sixth annual Mobile Customer Engagement Benchmark Report and much more detailed below, 2021 was a tremendously successful and exciting year for Apptentive. Here are some of the top highlights from this past year: We analyzed hundreds of millions of pieces of mobile customer feedback data across iOS and Android apps in our 2021 Mobile En

Magazine 245
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Product strategy for beginners: Part 2

Mind the Product

In the first part of this series, Lassi Liikkanen discussed the process to get you productive with product strategy and to understand why starting is difficult. With this insight, you are ready for a walk through the five steps of getting engaged with product strategy [.] Read more » The post Product strategy for beginners: Part 2 appeared first on Mind the Product.

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The 30 Best Pieces of Advice for Entrepreneurs in 2021

First Round Review

Start the new year off on the right footing with the 30 most impactful insights and ultra-tactical frameworks from every article we published in 2021.

Framework 143
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Behavioral Segmentation in SaaS: What is It and Why Should You Care?

Userpilot

What’s the role of behavioral segmentation? SaaS companies often segment users based on their age, gender, and other demographic attributes but is that really the best way to go about it? Surely segmenting based on customer behavior will yield the best results for your marketing efforts. In this article we’re going to go over how using behavioral segmentation can increase customer lifetime value, grow your customer base, and boost brand loyalty through more contextual communication w

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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B2B Recruiting and Customer Research with Matthew Morrison of Braze

UserInterviews

How a B2B researcher fills his studies, builds internal relationships, and navigates recruiting B2B participants.

B2B 98

More Trending

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Bayesian vs. Frequentist: How AB Tasty Chose Our Statistical Model

AB Tasty

The debate over which is the “best” inferential statistical method is fierce. Discover the pros and cons of each one and which is the winner for us. This article was originally posted on AB Tasty as Bayesian vs. Frequentist: How AB Tasty Chose Our Statistical Model.

Article 52
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6 Surprising things you can learn from our APM survey

eG Innovations

In the summer of 2021, eG Innovations joined forces with the DevOps Institute to run an APM survey to find out how the industry would look in the new normal. The 2021 APM survey was conducted over three months between July and September. Over 900 people from DevOps, SREs, and ITOps backgrounds participated and we got a broad spectrum of responses. To dissect the results of our APM in the New Normal Survey 2021 and find some interesting takeaways, I brought in two people to give their diverse vie

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Product Managers: How Can You Estimate Your Competitor’s Product Line Revenues?

DevelopmentCorporate

Understanding your competitors’ product line revenues is critical. Revenue information helps to put the relative strength or weakness of a competitor into the proper context. It helps product managers to make the best decisions about priorities, investments, and focus. It is relatively straightforward to understand the total revenues of competitors.

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airfocus 2021 - Year in Review

airfocus

2021 was the year we grew up. To celebrate, we want to share with you some of the problems we tackled, the solutions we came up with, and what is in the works for 2022.

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.