Thu.May 20, 2021

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Conversations with friends: 6 highlights from behind the mic

Intercom, Inc.

This week’s episode is almost my last for the podcast, as I’ll be finishing up today after 2 years and over 100 episodes. So, with that in mind I’d like to share a compilation of some of my favorite guests, hosts, and interviews from my time here. In this period, I’ve been fortunate enough to chat to a really wide range of interesting people from across the world of tech, SaaS, and beyond.

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Crossing the chasm with the ‘target customer scenario’ canvas

Mind the Product

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” Kim Garst, Marketing Thought Leader As she states in her quote, the fundamental principle to winning first reference customers in the mainstream market is to target a specific niche segment as [.

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Why do corporations fail to hear disruption signals?

Strategyzer

Corporations and business leaders often think that finding the next “big opportunity" - or shielding their organization from it - requires huge bets and risks. This erroneous belief often prevents firms from being proactive in finding new opportunities or improving their approach. They inevitably argue the time is not right for such a big endeavour.

Strategy 126
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How Small Companies Can Benefit From Mobile App Development India?

The Product Coalition

Never before have we seen such an overwhelming boom of small business apps than what we are observing now. As the citadel of tech-driven small businesses and startups, India has already come to the forefront in turning mobile apps into its footprints. The Mobile app development India is now primarily engaged in shaping the mobile presence for small businesses and startups.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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The building blocks of excellent product roadmaps

ProductBoard

This piece is an excerpt from “Charting your course: The building blocks of excellent product roadmaps.” For more insights and how-tos on roadmapping, download the full ebook. Roadmaps aren’t stand-alone documents—they’re the culmination of several Product Excellence best practices, including: An organized system for collecting and organizing feedback from customer-facing colleagues and removing.

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Webinar: Leverage Behavioral Data in the Modern Data Stack

Indicative

Thu, Jun 3, 2021 | 12pm EST | 5pm BST. As the data warehouse (or lake) is increasingly becoming the center of data-led organizations, the case for behavioral data continues to grow. Behavioral data is a high-fidelity, machine-readable record of how your customers interact with your product or service. The best approach to understanding how your customer interacts with your product or services is by having the right tools in place to collect, model, and analyze that data.

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Iterative Study Designs: Why (and How) to Follow Up on Qual Research

dscout People Nerds

Iterative studies are an incredible tool expanding on your insights. Dive into a handful of use cases and pull inspiration from our study on remote learning.

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20 Tips from 20 Years of Centercode

Centercode

Since Centercode was founded back in 2001, we've learned a lot about what goes into becoming a highly skilled and competent user testing professional. Experience is a great teacher after all! What's even better is you don't have to work in the field for 20 years to benefit from our two decades of insights.

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Here Are The Things You Can Do As A Product Manager To Create An Inclusive Environment

Bain Public

Creating a fully diverse and inclusive environment for your employees and clients is still an ongoing challenge for many companies. This struggle for complete diversity is unfortunate because diversity, inclusion and success all go hand in hand! Without a diverse team and an inclusive, safe space, success will be much harder to achieve (in all aspects).

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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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How to Create the Perfect Product Management Linkedin Profile

Userpilot

Crafting the perfect product management Linkedin Profile can make a world of difference when looking for a new role. But like any other social network, Linkedin can be a bit tricky to navigate. If you’re not quite sure where to get started, we’ve outlined the top tips to make the most out of your Linkedin profile and get your foot through the door! TLDR.

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Bain Public to lead a product-centric workshop with Centech's summer 2021 cohort

Bain Public

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on May 21st in collaboration with Centech: a world-class business incubator based in Montreal. Centech is dedicated to helping high-tech (deeptech) companies with high growth potential. It is a non-profit organization fueled by ÉTS open to everyone and offers two support programs for startups: the acceleration program (12 weeks), and then the strongest potentials are

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Getting Started with Jobs to Be Done

Sequent Learning

Episode 69. Getting Started with Jobs to Be Done. Meet Guest: Mike Belsito. Mike Belsito is a co-founder of Product Collective , which organizes INDUSTRY , one of the largest product management summits anywhere in the world. Amazing conference. You got to go to it. For his leadership at Product Collective, Mike was named one of the top 40 influencers in the field of product management.

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The Pros and Cons of Blue-Green Deployments

AB Tasty

Dive into the pros and cons of using blue-green deployment in your software release strategy. Key benefit for your business: reduce downtime! This article was originally posted on AB Tasty as The Pros and Cons of Blue-Green Deployments.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.

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Your Research Career Roadmap: How to Get Started, Level Up, and Lead in UXR

dscout People Nerds

Explore our best resources for research career growth in one bookmarkable guide.

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The story behind Slack’s marketing and the leap from marketer to CEO — Abstract’s Kelly Watkins 

The Review by First Round

Today’s episode is with Kelly Watkins, CEO of Abstract, a platform for structure and transparency in the design process. In joining Abstract last year, Kelly is one of very few folks from a marketing background to take on the CEO seat. She brings a wealth of experience leading incredibly high-performing marketing teams for Slack, Github, and Bugsnag.

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The 12 Best Product Feedback Tools To Manage User Feedback

Userpilot

Collecting product feedback is one of the most undervalued processes when it comes to achieving SaaS product-led growth. Using the right product feedback tools can help you gain valuable insights quickly and help identify if your product is actually working well for your users. Here are our top picks on the best 12 product feedback tools for your SaaS company.