Wed.Aug 18, 2021

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Product Discovery Basics: Everything You Need to Know

Product Talk

Product discovery is becoming a trendy topic in the world of digital products. Why? What is it? And what do you need to know about it? I’ve got you covered. This article will cover the ins and outs of product discovery. What is Product Discovery? Product discovery is often defined in comparison to product delivery. We typically define product discovery in contrast with product delivery.

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Meet your new best friend: Product ops

Mind the Product

Product ops is a new function on the product team designed to shoulder some of the load, creating processes that scale as the company grows, and freeing up product managers to focus on strategy and execution. But while that might sound amazing, it’s a challenge to draw lines when product managers have been so used [.] Read more » The post Meet your new best friend: Product ops appeared first on Mind the Product.

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From Generative Interviews to a Strategic Roadmap with Atomic UX Research

UserInterviews

How the team at Dovetail turned a mountain of qualitative data from 45 (!) user interviews into a clear and actionable product roadmap.

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4 Ways To Measure Customer Engagement In SaaS That Will Help Improve Retention, Expansion, and Advocacy

Userpilot

Why is it important to measure customer engagement in your product? For SaaS companies, this can help to get insights into customer interactions with your product and brand which tells you what brings value to your customers. You can use these insights to proactively deploy in-app experiences to relevant customers and increase retention, customer lifetime value while reducing customer churn and improving customer experience overall.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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6 Common Mistakes to Avoid During Qualitative Interviews

dscout People Nerds

Even the most experienced interviewers fall victim to interrupting a participant or asking a leading question. Taking note of when these occur and actively working to avoid them can put participants at ease and encourage unbiased insights.

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A Simple Introduction to Customer Journey Mapping

Modus Create

Today, the vast majority of brand touchpoints are digital. Successful brands understand the importance of each user interaction. That’s why they are the masters of delivering not just products or services, but a holistic customer experience. . So, how are they able to do that? And how can you replicate their approach of making each brand interaction customer-centric?

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How to protect customer data while running smarter A/B tests

Mixpanel

Data privacy laws are evolving constantly to better protect consumers’ personal information. The GDPR in Europe, the CCPA in California, the LGPD in Brazil—these laws give more data transparency and agency to consumers, while limiting certain data collection practices. And while increased data privacy is a good thing for all of us, these laws have implications for your experimentation practice and tech stack.

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Building a Successful User Research and Product Management Relationship

dscout People Nerds

To develop strong collaboration between these teams, it helps to understand the needs of each group and set clear expectations. We uncover some common causes of confusion and discuss FAQs product managers ask about user research.

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Create efficiency by choosing the right timing and frequency for your campaigns

AB Tasty

You might have the state-of-the-art product that is a brilliant match for your target audience. You might have come up with a powerful message to promote it. If you haven’t given enough attention to finding the right timing and frequency for your communication, all your efforts will be wasted! 💸 According to a 2021 […]. This article was originally posted on AB Tasty as Create efficiency by choosing the right timing and frequency for your campaigns.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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ONE THING on OKRs Tools

Product Culture

I'm doing a survey: What software do you use for tracking Objectives and Key Results (OKRs)? Good old boring spreadsheets? Some sweet tool that I haven't seen? Something mildly annoying in the middle? I haven’t found many people who are crazy about their OKRs tool. Do they provide more value than a simple spreadsheet? Is it worth the overhead? Tell me how you use your tool and why you like (or hate) it.

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Bain Public will lead an Expert Workshop in Collaboration with Holt Fintech Accelerator

Bain Public

(Montreal, Canada) – Paul Ortchanian , Founder, CEO, Head of Product, Data and Strategy of Bain Public , will be leading a workshop on August 24th in collaboration with Holt Accelerator , currently rebranded as The Holt Xchange. This online event will have participants from across the globe, ranging from New Zealand to California. Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy.

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From vanity to value: How Intercom conducts NPS surveys

Intercom, Inc.

There’s a good reason that the seemingly simple Net Promoter Score (NPS) has become a ubiquitous, revered statistic in modern business – this single number is viewed as a measure of customer loyalty, a way to benchmark competitive performance, and has been proven to correlate with revenue growth (hence the popularity). But all too often the way the underlying data is collected makes NPS little more than a vanity metric, easily rigged to give the impression of positive customer sentiment, leading

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Agile Approaches Offer Strategic Advantage; Agile Tools are Tactics, Part 1

Johanna Rothman

A number of my clients confuse their strategic ideas with tactical work. They think that the agile tools they use, such as boards, offer a strategic advantage. So they build or customize their tools. However, they adopt or “install” an agile framework or process without customization. Those actions lead to organizational brittleness. Instead, agile organizations need flexibility, not rigidity.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.