Wed.Sep 26, 2018

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Customer engagement guide: the what, why and how of effective messages

Intercom, Inc.

In the world of recurring revenue, SaaS companies realize they need engaged customers if they are to grow a healthy, sustainable business. This is where having a solid customer engagement strategy comes in. Remember those halcyon days when software was sold through licenses and you only had to win over each customer once to stay profitable? Those days are over.

Messaging 202
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How to Set Metrics for Design

Amplitude

The hardest part of a designer’s job is evangelizing the impact of your design. Often times, it’s a matter of debate and something I like to call committee-jira-ticket-creation. Ultimately, these conversations are rooted in opinion and even you, the designer, will never truly be able to fully predict whether or not a design is “good/successful”. It is not my job to become a data scientist, but it is my job to uphold experience quality.

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What is MTP Engage Manchester, and why Should I Attend?

Mind the Product

Incredible speakers. Epic venue. Great coffee. A community, united. This is MTP Engage Manchester. On February 7th and 8th 2019 we’re bringing MTP Engage to Manchester for two days of product learning, including inspiring product talks, deep-dive training workshops, and the chance to engage with your product peers. ProductTank Manchester started six years ago, when 23 product people got together at the BBC to talk about the BBC London Olympics app (yes, it was that long ago!).

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Legibility: 7 Typographic Tools To Create Readable Screens

UX Studio

Do you consider legibility important? Your users do as well. What makes a text readable? Do ugly fonts provide more legibility? Find out in this blog post. We at UX studio consider legibility, the readability of texts, a significant factor to keep in mind when designing screens. Good typographic choices play a huge role in the design process. It can also cause a painful struggle for both designers and product owners to make a final decision about which typeface to use for a product.

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From Developer Experience to Product Experience: How a Shared Focus Fuels Product Success

Speaker: Anne Steiner and David Laribee

As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.

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Full Transcript: Sam Boonin on the Product Love Podcast

ProductCraft

This week on Product Love, we revisit my interview with Sam Boonin, the VP of Product Strategy at Zendesk. Sam is also an esteemed member of our debate club, where he’s weighed in about what the primary driver of a product roadmap should be and whether PMs need a technical background. Spoiler alert: he does not. The post Full Transcript: Sam Boonin on the Product Love Podcast appeared first on ProductCraft by Pendo.

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How to fix churn without overspending on acquisition: Mona Gandhi of Airbnb

NextBigWhat

Mona Gandhi, founding member of the growth team @ Airbnb spoke at the ProductGeeks Conference 2018 on how to embed virality in a holistic manner within a product. In this part of her talk, Mona talks about how to fix churn without burning a hole in your pocket on acquisition. Key Takeaways: a. Do not […] More The post How to fix churn without overspending on acquisition: Mona Gandhi of Airbnb appeared first on NextBigWhat.

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The Importance Of A Product Culture | Hangout Replay with Bruce McCarthy

Business of Software Conference

Bruce McCarthy, President, Boston Product Management Association. A few weeks ago I sat down with Bruce McCarthy, Founder of Product Culture & President of the BPMA, to chat about Bruce’s favourite topic – Product. Specifically, we talked about: Bruce’s fantastic talk from BoS Europe 2018 about the importance of cultivating a Product Culture.

Events 40
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How to fix churn without overspending on acquisition: Mona Gandhi of Airbnb

NextBigWhat

Mona Gandhi, founding member of the growth team @ Airbnb spoke at the ProductGeeks Conference 2018 on how to embed virality in a holistic manner within a product. In this part of her talk, Mona talks about how to fix churn without burning a hole in your pocket on acquisition. Key Takeaways: a. Do not […]. The post How to fix churn without overspending on acquisition: Mona Gandhi of Airbnb appeared first on NextBigWhat.

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Join UserTesting at Mind the Product London on October 19th

UserTesting

We’re going across the pond for Mind The Product London , and we couldn’t be more chuffed about it! On October 19th, product people from all over the world will be taking over the Barbican, Europe’s largest conference venue. It’ll … The post Join UserTesting at Mind the Product London on October 19th appeared first on UserTesting Blog.

Blog 24
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Platform Product Management Beyond Features: Introducing B-MAP for Platform Ecosystem Success

Traditional PM struggles with the complexities of platform ecosystems. B-MAP framework tackles this challenge. B-MAP goes beyond features, focusing on building, managing, adapting, and partnering to foster a thriving platform ecosystem.

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Jake Knapp on making time for your most important work

Intercom, Inc.

When his first son was born 15 years ago, Jake Knapp came to a sad realization. He was stuck at work, wasting time, and missing precious moments of his new child’s life. On fire, he embarked on a quest to become as productive as possible. He experimented with different kinds of to-do lists. He taught classes on managing email. He even invented the design sprint at Google, helping teams discover how to be purposeful and effective.

Books 128